Restaurant Marketing Ideas: Double Restaurant Profits
VIDEO TRANSCRIPT (kind of, sort of)
If you are a restaurant owner or bar owner, operator, or manager, just getting into the restaurant business or if you've been in the restaurant business forever, you're in the right place. Today we're going to talk about one of my restaurant marketing ideas, or dare I say one of my most important and valuable restaurant marketing idea, which will ultimately lead to doubling your profit.
See I get phone calls and e-mails all the time from people that want to know how they can double their business. What they really mean by 'doubling their business' is they want to double their profits. The difference really is, when you say you want to double your business, you're talking about adding more marketing, adding more labor and adding more expenses, which will hopefully lead to more profits. I'm going to share with you a 3 step process that won't cost you any money in marketing, in advertising, in added labor and really, not much more extra time.
What that's going to do is allow any new revenue to go right to the bottom line, with out any added expenses! And that's why this formula is so simple to not only execute, but to understand!
Step 1 to doubling your restaurant or pretty much any food and beverage establishment's profits:
10% more customers.
That means if you're serving an average of 100 customers a day, you simply need to bump that up to a 110 customers a day.
I want to share with you my best tip for getting more customers in your restaurant without spending any money and that's called Online Review Engagement. A lot of us are engaging currently online with our customers but we're not doing it correctly, in the native way, that they want to be heard and listened to, depending on what platform you're working on. The way we talk to customers is very different on Twitter to Facebook to Yelp to Vine to Instagram or any of the social media platforms out there.
If you are not certain that you are engaging with your customers 100% accurately, in the way they want to be engaged with online, then send me an e-mail and just tell me the name of your business and city that you are located in, so I can do a quick little search of your social media. Then we'll get on the phone for a half hour or so. I want to share with you some of the things you're doing right and maybe some areas for improvement. This is so important, this is game changing, this is real life changing stuff when you figure out how to properly engage with your customers online, especially with reviews.
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