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The Ansoff Matrix
 
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The fundamentals of the Ansoff Product/Market Matrix, a tool used to analyse and plan business growth strategies. Includes a worked example. Table of Contents: 00:00 - Introduction to Ansoff Matrix 01:10 - Overview 01:25 - Market Penetration 01:51 - Product Development 02:11 - Market Development 02:47 - Diversification 03:33 - The Ansoff Matrix iTunes • iPod • iPhone 03:34 - Example - Apple iPod 06:06 - Conclusion
Views: 110608 Gavin Brockis
Scaling Your Company: Choosing a Growth Strategy
 
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In this series, Rory O’Driscoll and Kate Mitchell, founding partners at Scale Venture Partners, will detail the mindset needed to scale your company. Along with some of their associates, they will explain how the scaling phase differs from the startup phase, what kind of metrics you’ll need as you accelerate and what kind of team you’ll need alongside you for the journey ahead. ABOUT THE KAUFFMAN FOUNDERS SCHOOL Visit the website: [http://bit.ly/1EW2br7] The Kauffman Founders School presents a powerful curriculum for entrepreneurs who wish to learn anywhere, anytime. The online education platform features experts presenting lectures in series modules designed to give Founders a rich learning experience, while also engaging them in lessons that will make a difference in their business today, tomorrow, and in the future. The Kauffman Founders School series modules include The Lean Approach, Intellectual Property, Founder's Dilemmas, Entrepreneurial Selling, Entrepreneurial Marketing, Surviving the Entrepreneurial Life, Startups, and much more. ©2015 Ewing Marion Kauffman Foundation. May not be used without permission. To enter a request for permission to use, contact [email protected]
The 4 Business Growth Strategies
 
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The 4 Business Growth Strategies To learn more, visit my website at http://www.antheahorvat.com/ So in this video, I want to share with you the four different business growth strategies you can choose to implement in your business. We call it the Ansoff model. So basically the choices for you are, if you want to grow your business, are you going to find more Betty and Bobs in order to sell your product or service to? We call this a market penetration strategy. The second choice that you have is a market development strategy. This is where you take your product or service and whoever you’re selling it to right now, you go and develop new markets in order to sell your products and services. Now, those markets could be new niches for you to go into, or they could be new geographical areas for you to move into. It doesn’t matter. We call that a market development strategy. The third option, the one that most of my entrepreneur clients like to pursue, is the product development strategy. Product development strategy involves developing new products and services for you to sell to clients that you already have. And the final one we call diversification. That’s a lot like starting a new business. It’s where you develop new products and services for new markets. So, which one should you choose for your business? I say to my clients, why don’t you think in a three-month block because three months right now is a really long time, and why don’t you focus on just one of those strategies? That’s right, just one of those strategies. Which one should you choose? Well, the place to start is to do a swat analysis on your business. Go through your strengths. Go through your weaknesses, then the things internal, the things that you can change in your business, the things that you do well, and the places in your business where you have little hold, the things that you don’t do quite so well. Go through your strengths and weaknesses. You want to have great clarity about your strengths in particular. The second thing you need to do is look outside of your business. Look at what’s happening in the world. Look at what’s happening in your marketplace. Look at what’s happening with your competitors. And look for opportunities. You want to match your strengths to the greatest opportunities available to you, and then pick which of those strategies is going to work best for you, and then focus. Focus, focus, focus! I know you’re an entrepreneur. I know you like to create, but I also know that you like to have money in the bank account. So the key to you is to pick the strategy that’s going to work the fastest for you. It might not be the most exciting right now, but it’s going to be the most profitable. So, choose your strategy and focus for the next three months. As always you may find all of my videos on my YouTube channel at https://www.youtube.com/channel/UC7DLcGQ6MgCCmi8F9WZg9JQ You can SUBSCRIBE to my channel by clicking here: http://www.youtube.com/subscription_center?add_user=antheamoffat
Views: 11378 Anthea Horvat
Ansof Matrix | PRODUCT MARKET EXPANSION GRID |Hindi |
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 21406 Intellectual Indies
Strategies for Expanding Your Business Overseas by OPEN Forum
 
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Thinking of taking your business from a local brand to an international market? Then now is the right time to improve your global acumen. Robert Salomon, Professor of International Management at NYU’s Stern School of Business, shares his advice for growing your company abroad.
Business Strategy: Ansoff Matrix
 
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Learn more about Ansoff's Matrix at the free tutor2u website: https://www.tutor2u.net/business/reference?q=ansoff+matrix The classic Ansoff Matrix is introduced in this short revision video.
Views: 119589 tutor2u
brand expansion strategies
 
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NMHU-Marketing 535-Brand Extension Strategies
Views: 464 Tiffany Vicenti
Ansoff growth strategies explained
 
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These are the growth strategies of Igor Ansoff explained. In some cases pretty easy to implement and in some cases also sustainable. Also have a look at my other strategic marketing models for an in depth understanding: 6 Steps of marketing planning: https://youtu.be/v99uQvI4AiM Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! Also you can leave your comments or requests below on other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 8228 Pepijn Schoemaker
How to Grow Your Business and Sales Faster!
 
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#growyourbusiness #revenuegrowth #salesmotivation Revenue Growth Strategies - Where to Grow Your Sales. In this video I cover four revenue growth strategy that you sales team can focus on to boost their sales and pipeline. For more sales training tips on selling, go to http://www.VictorAntonio.com
Views: 131139 Victor Antonio
Expansion Strategies into other Emerging Markets - Part 1
 
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(www.abndigital.com) According to a recent international survey by research company, Vanson Bourne, in which they surveyed 1,600 business leaders from ten emerging and developed markets - 74% of business leaders in South Africa stated that they look to other emerging markets for growth lessons and best practice, highlighting the growing influence of developing markets in the global economy. With this in mind, what are some of the strategies South African business leaders should be looking at when focusing on expanding into other emerging markets?
Views: 1775 CNBCAfrica
74 Years of McDonald's Marketing in Two Minutes
 
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Take a look back through history to see how McDonald's has evolved since it was founded in 1940 with one location in California. From the 15-cent hamburger to the 1979 launch of the Happy Meal to the cult following of the McRib, the chain has repeatedly reinvented itself. Read the story: http://www.fastcompany.com/3037460/74-years-of-mcdonalds-marketing-in-two-minutes Follow us on Facebook: https://www.facebook.com/FastCompany Follow us on Twitter: https://twitter.com/FastCompany Follow us on Instagram: http://instagram.com/fastcompany [Photos: RICHARD ELLIS/ALAMY (15-CENT SIGN); AKP PHOTOS/ALAMY (GOLDEN ARCHES); ABDESIGN (HAPPY MEAL; SOFT-DRINK CUP); STEVE STOCK/ALAMY (BIG MAC MEALS); UNIVERSAL IMAGES GROUP LIMITED/ALAMY (CALIFORNIA MAP); NICOOLAY (SAN BERNARDINO MAP); EVERETT COLLECTION (1950 RESTAURANT; CUSTOMERS AT RESTAURANT;); BETTMANN/CORBIS (1955 RESTAURANT; RAY KROC IMAGES); JONATHAN LARSEN/DIADEM IMAGES/ALAMY (SIGN); TIM BOYLE/STAFF (MULTIMIXER); DORLING KINDERSLEY (USA MAP); EYE35.PIX/ALAMY (GOLDEN ARCHES); SKODONNELL (HAPPY MEAL); SIMON MILLS/CORBIS (WORLD MAP); KIRBY HAMILTON (OBESITY HEADLINE); ROB WHITWORTH/ALAMY (BURGER MAN); KLH49 (FATTER HEADLINE); SAMUEL GOLDWYN/EVERETT (MORGAN SPURLOCK; SUPERSIZE ME); MICHAEL NEELON/ALAMY (HAPPY MEAL); ALL OTHER IMAGES MCDONALD’S NEWSROOM]
Views: 161183 Fast Company
Taking Your Business to Greater Heights: Module Two: Marketing Strategies for Expansion
 
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Advice on operating your own business. Specifically, some of the basics of how to market and expand your business your business.
Views: 2409 WorkforceNETX
DATING APP :TINDER’S FIRST YEAR USER GROWTH STRATEGY
 
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TINDER’S FIRST YEAR USER GROWTH STRATEGY The dating application Tinder achieved over 1 million monthly active users in less than a year from product launch. Within 30 months, it reached 24 million monthly active users. This article explores the strategies, tactics, and marketing materials used during Tinder’s first year. Sean Rad (the founder) and the rest of executive team shared some of their insights into why they believe Tinder was able to grow so quickly and explode into the smartphones of millions of users. Here is what I picked up from the Tinder team: GROWTH STRATEGY Tinder's first year growth strategy was "college by college" growth technique used by Facebook. "You need to identify social influencers in small areas, see who the influencers are, and target them" – Whitney Wolfe. Tinder also conducted launch parties with the requirement to display the installed app on a mobile to gain admission to the party. Tinder's strategy to sign up sorority girls on campus helped to seed the marketplace. Tinder shifted its marketing tactics in late 2013 to begin expansion into the 25-34 demographic through a series of "city by city" launch parties. The initial Tinder outreach focused on the most popular organizations within the college Greek-letter system. Rolling Stone calls this a “Targeted VIP” group “including presidents of sororities, celebutantes, models, and other ‘high-quality people.'” ASPIRATIONAL MARKETING Tinder marketing materials leveraged the existing sorority image styles. Tinder press kit image is compared to USC Kappa Kappa Gamma Tumblr photo site. There is a remarkable similarity in subject, composition, and tone between them. BUILDING CONCENTRATION With the influencers “bought in,” the marketing team could begin to address the larger Greek-letter community on campus. This formula uses social proof to progressively build out the community at each campus PERSONAL OUTREACH PRESENTATIONS LAUNCH PARTIES USER EXPERIENCE Third-party integration GROWTH RESULTS The success that early users found with the tool created authentic success stories that spread within the 18-23 community. Tinder had over a half million monthly active users within the first six months of launch. SHIFTING TACTICS “CITY BY CITY” LAUNCH PARTIES DEMOGRAPHIC IMPACT “In early months, over 85% of our user base was between the ages of 18-24, but now that age demo only makes up about 57% of our user base. We are seeing a huge upswing in both 25-34 year old demographic and 35-44 year old demographic.” – Justin Mateen, October 2013 BUILDING THE FIRE Tinder’s marketing team employed tactics appropriate for each developmental stage. Early successes were crucial for creating traction needed to develop an enthusiastic and engaged initial user base. Starting from zero, early campaigns saw hundreds or thousands new users. Tinder would not be growing en mass today now if they had not hustled to bring in users personally in the first year.
Views: 2635 Weekly Marketing Tips
Consulting case interview demonstration and commentary - Growth strategy
 
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Consulting case interview and commentary with BCG alumni, Shaun Glassman and David Ma. The case analyzes a growth strategy for the 1930's era gangster, 'Hal Poneca.' If you would like to see more case demonstration videos, check out http://consultingconfidant.com/practical-case-interview-prep/
Starbucks CEO: Growth isn't a strategy
 
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Howard Schultz says that even though Starbucks is a massive operation, "it's still early days" for the organization and you can expect much more growth.
Views: 26048 CNN Business
Global Market Entry Strategies Explained
 
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http://www.woltersworld.com Going abroad for business? Or thinking of selling your products in foreign lands? This video goes through the main ways firms can grow their business by selling their products abroad. Exporting, Franchising, Strategic Alliances, Joint Ventures, Direct Investment. Copyright Mark Wolters 2012
Views: 99221 Wolters World
Entry mode decision - Internationalisation - Global Marketing
 
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An introduction to the subject of market entry mode decision in the connection with an organisation's internationalisation process. 4 sets of factors, which influence an organisation's choice of entry mode, are introduced and evaluated using an example. The subject of internalisation and externalisation is introduced as is a list of possible entry modes. This video is aimed at marketing management students.
Views: 81570 Tine Wade
Starbucks SWOT Analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 147697 365 Careers
Growth Strategy: Internal v External Growth
 
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An examiner favourite - the relative merits of organic (internal) versus external growth - is explored in this revision video.
Views: 24025 tutor2u
Types of Corporate level Strategies(MBA)
 
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Ruchi Sharma Assistant Professor Biyani College Explained about Thanks for watching and commenting. If you like our video you can Subscribe Our Youtube Channel here https://www.youtube.com/user/gurukpobiyanicollege?sub_confirmation=1 Gurukpo.com is the fastest growing educational web portal where all kind of academic information/Notes are available free of cost. For more details visit http://www.gurukpo.com These Videos are produced by Biyani Group of Colleges Jaipur, a fastest growing girls college in India. Visit http://www.biyanicolleges.org And You can also Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50PUq-NO3Upw7XYsjwKQrA?sub_confirmation=1 Corporate Level Strategy What is Corporate Level Strategy?? Three levels of strategy Strategic Analysis at Corporate Level Best girls college Biyani college jaipur Girls college jaipur
Views: 18465 Guru Kpo
Ansoff Matrix - Business Stretegy & Growth - Simplest explanation
 
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The Ansoff Matrix - Business Strategy & Growth - Simplest explanation ever The Ansoff Matrix is a popular business model used for strategising business growth by product development & market development. This simple video is derived from expert input and the presentation style is deliberately kept simple and concise. Links to the popular Bloom's Taxonomy videos are below. Link to The Cognitive domain video of the Bloom's Taxonomy: https://www.youtube.com/watch?v=zj6Cr... Link to the Affective version of the Bloom's Taxonomy for your reference: https://youtu.be/0SCLFgIS7pQ Please like & share the video and subscribe to this channel to express support. I intend to dedicate time and resources to improve the quality & presentation of future content. Music: www.bensound.com
Views: 3052 Mister Simplify
Strategies for International Expansion for Mobile
 
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Are you just focused on the western markets? Well in this video you're going to discover all about international expansion including a few simple things you can do to get started. Learn more about Josh Burns: http://www.digitaldevconnect.com/ Get the Full Interview: http://www.appmastersacademy.com/ *************** Check out our app marketing agency: http://www.appmasters.com/ Never miss an app marketing growth hack: http://www.appmasters.com/newsletter Follow us: Instagram: https://www.instagram.com/stevepyoung/ Twitter: https://twitter.com/stevepyoung Facebook: https://www.facebook.com/AppMastersCo/ Blog: http://www.appmasters.com/blog ***************
Views: 15 App Masters
Airbnb's International Growth Strategy
 
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June 16 -- Bloomberg's Emily Chang recaps her interview with Airbnb co-founder and CTO Nathan Blecharczyk at the Bloomberg Technology Conference. Chang speaks on “Market Makers.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 10381 Bloomberg
SUBWAY Story: International Expansion
 
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Chapter 9 of the SUBWAY Story focuses on how SUBWAY has grown from a single shop to now being found in over 100 countries. Learn how they did it, where it started and how they plan to continue to grow around the globe.
Views: 16741 YSN Your Success Now
The Globalization of Starbucks
 
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This video examines the global expansion of Starbucks, from a small shop in Seattle Washington to a globalized brand. We do not claim rights to any of the music or video clips, this compilation was created purely for class assignment purposes.
Views: 119547 MaryEBryant
Diversification Strategies
 
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Subject:Management Paper: Strategic Management
Views: 6391 Vidya-mitra
Business Growth Strategy - Horizontal and Vertical Integration
 
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The concepts of horizontal and vertical integration help to explain and categorise the strategic rationale for external growth options such as takeovers and mergers. This short video explains what is meant by horizontal and vertical integration and provides some examples.
Views: 64968 tutor2u
How To Create a Business Growth Strategy | Dan Martell
 
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Are you frustrated with where you’re at in your business? In this video, I want to teach you how to execute your business growth and get in touch with your mission. Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell “Never begin the day until it is finished on paper.” ~ Jim Rohn (click to tweet) That quote cuts through the noise and sets the foundation for everything else in business. If you want to grow your business, you need a goal, a strategy and a way to review and monitor your progress. It’s a rhythm for success. That’s what I want to teach you today. Probably the easiest way to plan, schedule and manage your business growth… even if you’ve failed to follow through on every new productivity hack, system or planner you swore would be “the one”. No crazy fancy spreadsheets... just a simple paper and a pen and a few calendar entries with a simple game plan. Your business growth is waiting for you in this video. At a high level, the strategy looks like this... 1. Have a vision 2. Set a high-level 3 year plan 3. Define a detailed 12 month schedule 4. Review quarterly 5. Meet weekly 6. Connect daily In the video I dive deeper into each, and how to design and manage them for maximal “stickability” and momentum. But here’s the high level process… Start big picture then work your way down to higher fidelity of what’s planned for the near term. Leave me a comment with some of your big plans / outcomes for this year? What are you gunning for? What gets you excited!? Can’t wait to read your replies. Dan “big to small picture” Martell Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/Rjv0nNXJjKs ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 5579 Dan Martell
Business strategy - SWOT analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 61874 365 Careers
How to Craft a Winning Market Entry Strategy: Intro
 
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http://DonaldMcMichael.com Growing your business by expanding into new markets is one of the most tried & true business growth strategies. Many business leaders point toward it as the vision for their organization. Having a vision is key, but strategy execution earns the dollars. Inside today's video I set the stage for our voyage into crafting a winning market entry strategy. The discussion will introduce the core revenue models instituted by the best business development minds. Whether you are looking at an international move or local service introduction you'll take something away from this series. Best, Don P.S. Don't forget to rate my video and leave a comment if you have something to add. For more information and videos on business strategy execution visit: http://DonaldMcMichael.com
Views: 16230 Donald McMichael
Business Growth Strategies
 
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►FAIR-USE COPYRIGHT DISCLAIMER * Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, commenting, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing.
Views: 50055 Motivation For You
How to Expand Your Business | Step by Step Formula | Dr. vivek Bindra | Hindi
 
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In this video, Dr. Vivek Bindra talks about the difference between Incremental and Exponential growth. He gives several case studies to illustrate the point of scalability.Case studies include that of Mc Donalds VS Gupta Burger and Aravind Eye Care Story. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
The Marketing Mix - How to Supercharge Your Business Strategy With Key Growth Tools
 
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http://GreatMarketingPlanTips.com ►Here's a quick look at the Marketing Mix -- all the tools you'll need for a business strategy that generates huge results with small effort and cost. Mastering the Marketing Mix will help you jump-start your business strategy while reducing the risks involved with growing your business. The marketing mix is your toolbox of all the strategic items to generate income and profits from your products and services. It's comprised of the 4-Ps -- product, price, place and promotion, but these expand into key dozens of tools for developing your company strategy. Start your strategic plan by selecting a specific target market and build your marketing mix around them -- so you get the results you want without losing your shirt on wasteful marketing. Focusing your efforts on a single target market at a time is the key to strategic planning that gets the best results, regardless of how great you think your business strategies are. Mastering the Marketing Mix is critical to achieving your business strategy and generating a huge success for your business. If you found this tip helpful, subscribe to my free newsletter and awesome eBooks with just about every marketing tool you'll need to get customers and create a quick-start marketing plan, using the link below. http://GreatMar.com I've also got some awesome videos coming up, including a technique you can use to funnel loads of customers from other businesses to yours. Once you subscribe, you'll have access to the growing collection of videos, demo files, templates, and cheat sheets which are available to all free subscribers. Check it out now by using the shortcut, http://GreatMar.com http://www.youtube.com/watch?v=3m2C2LjRB7w
Views: 1988 GreatMarketingPlan
Top 10 Most Effective Strategies for Marketing | Motivational Videos | BV Pattabhiram
 
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Top 10 Most Effective Marketing Strategies revealed by BV Pattabhiram with English Subtitles. Know how to create an effective Business Marketing Plan in this video. For more Personality Development & Motivational Videos stay tuned to BV Pattabhiram Channel - http://bit.ly/2hJaf8W #Psychologicalfacts #Humanmind #Personalitydevelopment #Motivation #BelieveInYourself #BuildYourConfidence #BVPattabhiram #Hypnotism #Marketing CLICK HERE TO WATCH: ⏩ How to Set Goals in Life and Achieve Them - http://bit.ly/2tlND92 ⏩ How to Manage Time Effectively by BV Pattabhiram - http://bit.ly/2u7VjJ8 ⏩ Latest Motivational Videos in Telugu - http://bit.ly/2vBtDfk Dr. BV Pattabhiram, PhD is a Post Graduate in Psychology, Philosophy, a PG Diploma holder in Guidance and Counselling, and PhD from Osmania University. He has been conducting workshops on Soft Skills / HRD and motivating helping professional, businesses, students, schools, Government entities, families, and many others. Follow us on : Subscribe : https://www.youtube.com/user/bvpattabhiram Like : https://www.facebook.com/bvpattabhiram Visit : www.pattabhiram.com/
Views: 426624 BV Pattabhiram
International Strategy
 
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How do you win in a global market? This video shows how to position your company in a global market, depending upon your objectives.
Views: 24639 Shad Morris
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Inside Netflix's plan to get the entire world watching
 
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As Netflix announced its expansion into 130 new countries, CEO Reed Hastings shared his strategy at the 2016 Consumer Electronics Show.
Views: 21706 CNN Business
Digital Marketing Strategy: E-Commerce distribution
 
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Tom Walsham, Director of Product, The Working Group (TWG), discusses the different e-commerce marketplaces startups can use to rapidly scale their customer acquisition efforts. He looks at how startups can identify the right channels for their product or service.
Episode 80: International Business: Expanding into Global Markets
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P SoundCloud: http://bit.ly/1hNcJ2k At some point a business will reach a point where it needs to expand operations internationally. Whether to keep up with competitors or simply to access a larger consumer base, international expansion serves as a significant business opportunity. In this video we'll discuss some of the different ways that businesses can expand operations internationally.
6. Ansoff Matrix - Marketing Lecture by Prof. Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETING10 In this video, I have talked about Ansoff Matrix. Ansoff Matrix is also known as ‘Product market expansion grid'. This matrix can help the company to identify the market opportunities in respective markets and products. Check this video to know more... ........................................­........................................­................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 32055 Marketing by Vijay
Principles of Marketing Lesson 2 #1 | Founding a Marketing Strategy
 
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This video covers the first part of Chapter 2 in Kotler and and Armstrong's Principles of Marketing Textbook. Topics Include: Steps to develop marketing strategy Market Oriented Mission Developing SMART Objective Designing Business Portfolio BCG Matrix Product/Market Expansion Grid Music: Gymnopedie No 1 by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100787 Artist: http://incompetech.com/
Views: 2811 Excessively Moderate
Growth Marketing Discussion with Square, Uber, Yelp & others
 
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So you have a great app idea, and maybe you've even built your minimally viable product. Now what? Do you sit back and hope people will discover it, or do you promote the app like your hair's on fire and plan to sleep once you've cashed in? Growth marketing has gone from niche specialty to mission-critical practice area in the last few years. This discussion focuses on the latest tactics and best practices growth marketers use to promote their products. From Uber to Yelp to Square, there are some great companies represented in this panel of experts.
Views: 3629 Manifesto
Sales Training Videos in Hindi, Competitive Advantage in Business Marketing by Vivek Bindra
 
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VIDEO: Sales Motivational Video in Hindi by Vivek Bindra This video discusses in detail the basics, the intermediaries and nuances of selling. Mr.Vivek Bindra who has helped hundreds of corporates and thousands of sales men and individuals achieve their sales goals and target through his path breaking and game changing videos on selling skills and techniques. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation. In this video he discusses at length, the FABing techniques, and its distinct advantages. He also tells his audience how Conviction and Communication are the 2 key levers in enhancing your sales. Leverage your competitive advantage. Mr. Vivek Bindra delivers high power sales trainings, sales seminars and sales related sessions in cities like Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, Ahmedabad, Pune, Kanpur,Indore,Jaipur,Vadodara,Surat,Nagpur,Lucknow,Patna,Bhopal,Bhubaneswar, Bikaner, Bokaro Steel City, Chandigarh, Coimbatore, Cuttack, Dehradun, Dhanbad, Durgapur,Faridabad, Ghaziabad, Gurgaon, Guwahati, Gwalior,Hubli,Indore, Jabalpur, Jalandhar, Jamshedpur, Jhansi, Kanpur, Kochi, Kota, Kozhikode, Lucknow, Ludhiana, Madurai, Mangalore, Mysore, Nagpur, Noida, Pondicherry, Raipur, Rajkot, Ranchi, Rourkela, Surat, Thiruvananthapuram, Vadodara, Varanasi, Visakhapatnam. He is also the best Sales trainer in India, NCR, Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Goa, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Uttar Pradesh, Uttarakhand, West Bengal. . He is widely known for his selling skills in Asia, South East Asia, Malaysia, Kualalumpur, Singapore, Thailand, Bangkok, Vietnam, Dubai, Abu Dhabi, Qatar, Maldives, Bhutan, Nepal, Thimpoo, Kathmandu, Burma, Rangoon and middle east for his sales improvement, sales and selling acumen improvement trainings, workshops and seminars. This is the best sales training video, sales motivational video, sales technique and selling technique video made ever that can and will impact your sales bottom-line. Contact Mr. Vivek Bindra for the most outstanding sales motivation workshops, sales training programs, sales symposiums and sales training. Individual sales man and salesmen can immensely benefit from this video. Mr. Bindra is an excellent facilitator for sales training for beginners. Mr. Bindra is a world class sales trainer in Hindi and English and a superb facilitator for sales training in Hindi and English. He is bestknown for sales and salesman problem solving issues. Mr. Bindra is widely recalled for his outstanding skills in sales integration trainings, workshops and seminars. He is also well known for Sales interview questions and answers. He delivers widespread trainings for sales skills in Hindi and English, sales skills fundamentals and others. He is called upon by many to conduct seminars on selling concepts ad sales concepts. Selling and sales fundamentals, sales and selling technique. He is also known for selling skills customer service training and selling skills presentation. Widely popular for selling techniques and strategies in hindi and English, Mr. Bindra is very famous for selling techniques in wholesale and retail. He is also known for his exceptional training on selling skills over the phone, direct and indirect sales and selling technique and skills, bestselling and sales techniques, and upselling plus cross selling skills, technique and trainings that work. Known for his training at selling at the point of service skills, Mr. Vivek Bindra has acquired critical acclaim for being the best sales coach in the country. Mr. Bindra has been known for his short selling strategy and selling option strategy technique training. He is also known for his put training strategy techniques. Mr. Bindra is a master sales strategist, sales strategy planner, channel sales strategy,b2b sales strategy and b2c sales strategy. He is renowned for his online selling and sales strategy techniques, sales marketing strategy and online sales and selling strategy. Ask Mr.Bindra for his sales motivational video in Hindi and english, sales motivational videos for success, sales motivational videos for success in hindi and english,sales motivational speech in hindi and English.
The 11 Must-Use Social Media Strategies to Expand Your Brand
 
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Elevate your company to new heights by going off the beaten track. Read more at: http://www.entrepreneur.com/video/240295 Related: 11 Unusual Social Media Tips to Drive Branding, Clicks and Conversions http://www.entrepreneur.com/article/235596 Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 38462 Entrepreneur
BCG Matrix (Growth Market Share Matrix) | Hindi
 
05:35
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically.
Views: 73640 Intellectual Indies
Understand more about your business, legal, marketing and expansion strategies.....
 
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If you want to understand how to make better business decisions that can help you propel forward, then you need to first get a good understanding of the different forces and concepts that affect your business. From legal, to business, to marketing, to technology - each of those elements has a different role to play and its important for you to have an understanding of these elements and forces, so you can make decisions with confidence. Goto www.smallbusinessgrowthprogram.com to get more clarity, understanding and control of your business.

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