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The Ansoff Matrix
 
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The fundamentals of the Ansoff Product/Market Matrix, a tool used to analyse and plan business growth strategies. Includes a worked example. Table of Contents: 00:00 - Introduction to Ansoff Matrix 01:10 - Overview 01:25 - Market Penetration 01:51 - Product Development 02:11 - Market Development 02:47 - Diversification 03:33 - The Ansoff Matrix iTunes • iPod • iPhone 03:34 - Example - Apple iPod 06:06 - Conclusion
Views: 116639 Gavin Brockis
My Best Marketing Strategies for [2018] | Creative Growth Plans for Business
 
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Want to know my marketing strategy for 2018? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog 2018 is going to be an exciting year. The analysis on how much money we're spending to generate the traffic and here's what's crazy, most people don't realize this, we generate, let's say a million visitors a month on Neil Patel. Do you know what the cost to get there is with video, production, podcasting, blogging, promotion, ads, link building? $110,000 a month. That's what it averaged out to for 2017. Here are my marketing strategies for 2018. I just bought a blog in the marketing space for a half a million bucks. They get a million visitors a month, and it's cheaper to spend money acquiring people who already have the traffic. So in 2017, I bought Uber Suggest, I think it was around 140 grand. They had very little traffic. I 381 redirected the site, traffic increased and guess what happened? Nothing. I hoped that my traffic would go through the roof, but nothing happened. Uber Suggest was a good acquisition and what I ended up learning from that is, who cares about links? Don't buy anything for the links. Buy it purely based off of traffic and just pay a simple metric. If Uber Suggest has roughly 200,000 visitors per month, I paid a hundred and something; I would have paid 200 grand, the money didn't matter. For a blog that I just spent half a million on, their traffic ranges. On a horrible month, they'll get around 800,000 uniques. In a perfect month, they'll get around, like, 1.2, 1.3 million uniques, and all I'm doing right now is buying as many blogs as possible. My marketing strategy for 2018 is to buy blogs based on of traffic. I look at the top posts that they have and how qualified their visitors are and determine if I can successfully monetize their content. I don't even care if they have revenue. If they don't have revenue, even better. The problem with Search Engine Journal is that they have conferences, they have advertising, and they have contracts for all of it. I don't care for any of that. I just want the traffic. So when you buy all these people for traffic and then you put it into your monetization flow, you can quickly figure out, what is this worth? If I can't make my money back in less than 12 months, I will not buy it. The other marketing strategy that I use when I'm buying these sites is to look for blogs that aren't monetized well. The blog that I ended up buying for half a million bucks, they're not even making three grand a month. If you're not even making three grand a month, that's a good deal, right? They're like; you're going to give me half a million dollars for this? No problem. Another creative marketing strategy I'm doing right now, is trying to buy a really popular marketing tool. I don't want to pay them all the money they're asking for because they want well into the millions, and it isn't worth it. But, I'm trying to work out a deal where I give them X amount of money up front, let's say a million dollars, and then give them a hundred thousand a month over X amount of months or a hundred thousand a year over X amount of years. When I see inefficiencies in sites, I figure I can purchase them and double the revenue because they aren't optimized for traffic or conversions. So buy it for what it's worth, optimize it, and then use the profits to pay them out continually. That way you're not using all of your money and the business is paying, you may have spent a bit more money, but personally, you don't have to spend as much money, and that's my marketing strategy for 2018. My goal is to spend at least $5 million acquiring businesses purely based on their traffic. If you need help or have questions about online or digital marketing or of you're a small business looking for help, leave a comment or question below and I'll personally answer and help you in any way I can!
Views: 69613 Neil Patel
Scaling Your Company: Choosing a Growth Strategy
 
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In this series, Rory O’Driscoll and Kate Mitchell, founding partners at Scale Venture Partners, will detail the mindset needed to scale your company. Along with some of their associates, they will explain how the scaling phase differs from the startup phase, what kind of metrics you’ll need as you accelerate and what kind of team you’ll need alongside you for the journey ahead. ABOUT THE KAUFFMAN FOUNDERS SCHOOL Visit the website: [http://bit.ly/1EW2br7] The Kauffman Founders School presents a powerful curriculum for entrepreneurs who wish to learn anywhere, anytime. The online education platform features experts presenting lectures in series modules designed to give Founders a rich learning experience, while also engaging them in lessons that will make a difference in their business today, tomorrow, and in the future. The Kauffman Founders School series modules include The Lean Approach, Intellectual Property, Founder's Dilemmas, Entrepreneurial Selling, Entrepreneurial Marketing, Surviving the Entrepreneurial Life, Startups, and much more. ©2015 Ewing Marion Kauffman Foundation. May not be used without permission. To enter a request for permission to use, contact [email protected]
The 4 Business Growth Strategies
 
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The 4 Business Growth Strategies To learn more, visit my website at http://www.antheahorvat.com/ So in this video, I want to share with you the four different business growth strategies you can choose to implement in your business. We call it the Ansoff model. So basically the choices for you are, if you want to grow your business, are you going to find more Betty and Bobs in order to sell your product or service to? We call this a market penetration strategy. The second choice that you have is a market development strategy. This is where you take your product or service and whoever you’re selling it to right now, you go and develop new markets in order to sell your products and services. Now, those markets could be new niches for you to go into, or they could be new geographical areas for you to move into. It doesn’t matter. We call that a market development strategy. The third option, the one that most of my entrepreneur clients like to pursue, is the product development strategy. Product development strategy involves developing new products and services for you to sell to clients that you already have. And the final one we call diversification. That’s a lot like starting a new business. It’s where you develop new products and services for new markets. So, which one should you choose for your business? I say to my clients, why don’t you think in a three-month block because three months right now is a really long time, and why don’t you focus on just one of those strategies? That’s right, just one of those strategies. Which one should you choose? Well, the place to start is to do a swat analysis on your business. Go through your strengths. Go through your weaknesses, then the things internal, the things that you can change in your business, the things that you do well, and the places in your business where you have little hold, the things that you don’t do quite so well. Go through your strengths and weaknesses. You want to have great clarity about your strengths in particular. The second thing you need to do is look outside of your business. Look at what’s happening in the world. Look at what’s happening in your marketplace. Look at what’s happening with your competitors. And look for opportunities. You want to match your strengths to the greatest opportunities available to you, and then pick which of those strategies is going to work best for you, and then focus. Focus, focus, focus! I know you’re an entrepreneur. I know you like to create, but I also know that you like to have money in the bank account. So the key to you is to pick the strategy that’s going to work the fastest for you. It might not be the most exciting right now, but it’s going to be the most profitable. So, choose your strategy and focus for the next three months. As always you may find all of my videos on my YouTube channel at https://www.youtube.com/channel/UC7DLcGQ6MgCCmi8F9WZg9JQ You can SUBSCRIBE to my channel by clicking here: http://www.youtube.com/subscription_center?add_user=antheamoffat
Views: 11758 Anthea Horvat
Business Growth Strategy - Horizontal and Vertical Integration
 
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The concepts of horizontal and vertical integration help to explain and categorise the strategic rationale for external growth options such as takeovers and mergers. This short video explains what is meant by horizontal and vertical integration and provides some examples.
Views: 73617 tutor2u
Global Market Entry Strategies Explained
 
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http://www.woltersworld.com Going abroad for business? Or thinking of selling your products in foreign lands? This video goes through the main ways firms can grow their business by selling their products abroad. Exporting, Franchising, Strategic Alliances, Joint Ventures, Direct Investment. Copyright Mark Wolters 2012
Views: 101101 Wolters World
Ansof Matrix | PRODUCT MARKET EXPANSION GRID |Hindi |
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 25135 Intellectual Indies
Business Strategy: Ansoff Matrix
 
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Learn more about Ansoff's Matrix at the free tutor2u website: https://www.tutor2u.net/business/reference?q=ansoff+matrix The classic Ansoff Matrix is introduced in this short revision video.
Views: 129778 tutor2u
Expansion Strategies into other Emerging Markets - Part 1
 
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(www.abndigital.com) According to a recent international survey by research company, Vanson Bourne, in which they surveyed 1,600 business leaders from ten emerging and developed markets - 74% of business leaders in South Africa stated that they look to other emerging markets for growth lessons and best practice, highlighting the growing influence of developing markets in the global economy. With this in mind, what are some of the strategies South African business leaders should be looking at when focusing on expanding into other emerging markets?
Views: 1842 CNBCAfrica
Entry mode decision - Internationalisation - Global Marketing
 
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An introduction to the subject of market entry mode decision in the connection with an organisation's internationalisation process. 4 sets of factors, which influence an organisation's choice of entry mode, are introduced and evaluated using an example. The subject of internalisation and externalisation is introduced as is a list of possible entry modes. This video is aimed at marketing management students.
Views: 88706 Tine Wade
Business strategy - SWOT analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 74502 365 Careers
Ansoff growth strategies explained
 
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These are the growth strategies of Igor Ansoff explained. In some cases pretty easy to implement and in some cases also sustainable. Also have a look at my other strategic marketing models for an in depth understanding: 6 Steps of marketing planning: https://youtu.be/v99uQvI4AiM Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! Also you can leave your comments or requests below on other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 9218 Pepijn Schoemaker
Starbucks SWOT Analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 167619 365 Careers
Inside Netflix's plan to get the entire world watching
 
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As Netflix announced its expansion into 130 new countries, CEO Reed Hastings shared his strategy at the 2016 Consumer Electronics Show.
Views: 22617 CNN Business
Strategies for Expanding Your Business Overseas by OPEN Forum
 
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Thinking of taking your business from a local brand to an international market? Then now is the right time to improve your global acumen. Robert Salomon, Professor of International Management at NYU’s Stern School of Business, shares his advice for growing your company abroad.
Airbnb's International Growth Strategy
 
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June 16 -- Bloomberg's Emily Chang recaps her interview with Airbnb co-founder and CTO Nathan Blecharczyk at the Bloomberg Technology Conference. Chang speaks on “Market Makers.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 11026 Bloomberg
How to Grow Your Business and Sales Faster!
 
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#growyourbusiness #revenuegrowth #salesmotivation Revenue Growth Strategies - Where to Grow Your Sales. In this video I cover four revenue growth strategy that you sales team can focus on to boost their sales and pipeline. For more sales training tips on selling, go to http://www.VictorAntonio.com
Views: 138953 Victor Antonio
Starbucks CEO: Growth isn't a strategy
 
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Howard Schultz says that even though Starbucks is a massive operation, "it's still early days" for the organization and you can expect much more growth.
Views: 27217 CNN Business
brand expansion strategies
 
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NMHU-Marketing 535-Brand Extension Strategies
Views: 610 Tiffany Vicenti
JACK MA’S TIPS – HOW TO GROW A SMALL BUSINESS (Jack Ma 2017)
 
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JACK MA’S TIPS – HOW TO GROW A SMALL BUSINESS #jackma Ma Yun, born September 10, 1964), known professionally as Jack Ma, is a Chinese business magnate who is the founder and executive chairman of Alibaba Group, a family of successful Internet-based businesses. He is the first mainland Chinese entrepreneur to appear on the cover of Forbes. FAIR-USE COPYRIGHT DISCLAIMER * Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, commenting, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use. 1)This video has no negative impact on the original works 2)This video is also for teaching and inspirational purposes. 3)It is not transformative in nature. Law Of Attraction Coaching does not own the rights to these images, videos and audio files. They have, in accordance with fair use, been repurposed with the intent of educating and motivate others. However, if any content owners would like their images removed, please contact us by email at [email protected]
What is MARKET PENETRATION? What does MARKET PENETRATION mean? MARKET PENETRATION meaning
 
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What is MARKET PENETRATION? What does MARKET PENETRATION mean? MARKET PENETRATION meaning - MARKET PENETRATION definition - MARKET PENETRATION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Market penetration refers to the successful selling of a product or service in a specific market, and it is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Market penetration is the key performance metric for a business growth strategy stemming from the Ansoff Matrix (Richardson, M., & Evans, C. (2007). H. Igor Ansoff first devised and published The Ansoff Matrix in the Harvard Business Review in 1957, within an article titled "Strategies for Diversification". The grid/matrix is utilized across businesses to help evaluate and determine the next stages the company must take in order to grow, and the risks associated with the chosen strategy. With numerous options available, this matrix helps narrow down the best fit for your organization. This strategy involves selling current products or services into the existing market in order to obtain a higher market share. This could involve persuading current customers to buy more and new customers to start buying or even converting customers from their competitors. This could be implemented using methods such as competitive pricing, increase in marketing communications or utilizing reward systems such as loyalty points/discounts. New Strategies involve utilizing pathways and finding new ways to improve profits, increase sales and productivity, in order to stay relevant and competitive in the long run. Market penetration, although it can be performed throughout the business's life, it can be especially helpful in the primary stages of set up. It helps establish the businesses current station and which direction it needs to expand in to achieve market growth. Successful outcomes stem from careful monitoring by key staff and leaders. Timing is key to a successful market growth; this can be dependent on the overall market welfare, the business's competitors and current events. Questions, brainstorming and discussions can help distinguish whether it is the best time for market growth. These can include questions surrounding market share increases or decreases. Sales can be declining but shows opportunity for the business, it could be the perfect time to make alterations so as to grow market share. Market penetration can also be helpful when sales are proving to slow down, customers often need to be re-introduced to a company or reminded why they need your company's goods/services. With the consumers attention span becoming less and less, organizations need to constantly keep on top of competitors to stay relevant. Some factors of market penetration are holding costs, advanced inventory management practices and technology (e.g. ongoing replenishment and vendor managed inventory), supply chain problems and economies of scale (e.g., Chang and Lee 1995, Chen et al. 2005, Gaur and Kesavan 2005, Gaur et al. 2005, Hendricks and Singhal 2005, Huson and Nanda 1995, Lieberman et al. 1996). Market penetration, market development, and product development together establish market growth for a company. Overall the major growth opportunities they implement, attempts to peak sales through stressing current products in present markets and present products in new markets. This includes developing new products for existing markets, subsequently. It is about finding new ways to boost sales and keep customers loyal and increase market share. When implementing change companies must be careful not to compromise their existing revenue or customers. ...
Views: 5013 The Audiopedia
Taking Your Business to Greater Heights: Module Two: Marketing Strategies for Expansion
 
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Advice on operating your own business. Specifically, some of the basics of how to market and expand your business your business.
Views: 2426 WorkforceNETX
Types of Corporate level Strategies(MBA)
 
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Ruchi Sharma Assistant Professor Biyani College Explained about Thanks for watching and commenting. If you like our video you can Subscribe Our Youtube Channel here https://www.youtube.com/user/gurukpobiyanicollege?sub_confirmation=1 Gurukpo.com is the fastest growing educational web portal where all kind of academic information/Notes are available free of cost. For more details visit http://www.gurukpo.com These Videos are produced by Biyani Group of Colleges Jaipur, a fastest growing girls college in India. Visit http://www.biyanicolleges.org And You can also Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50PUq-NO3Upw7XYsjwKQrA?sub_confirmation=1 Corporate Level Strategy What is Corporate Level Strategy?? Three levels of strategy Strategic Analysis at Corporate Level Best girls college Biyani college jaipur Girls college jaipur
Views: 19823 Guru Kpo
10 Small Business Growth Strategy Ideas 2016
 
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10 small business growth strategy ideas for 2016. Tips for expansion, efficiency and upscaling. - http://selfmadesuccess.com Let's Connect! Twitter - https://twitter.com/MrJustinBryant Facebook - https://www.facebook.com/justinbryantbusiness Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, you will learn how to grow your small business, whether it is a traditional one or internet-based. I'll give you 10 different tips, strategies and ideas you can use to scale up profits. I'll go over things like automation, marketing diversification, getting away from problem customers, etc. Enjoy the video! https://www.facebook.com/mrjustinbryant
Views: 9237 Justin Bryant
74 Years of McDonald's Marketing in Two Minutes
 
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Take a look back through history to see how McDonald's has evolved since it was founded in 1940 with one location in California. From the 15-cent hamburger to the 1979 launch of the Happy Meal to the cult following of the McRib, the chain has repeatedly reinvented itself. Read the story: http://www.fastcompany.com/3037460/74-years-of-mcdonalds-marketing-in-two-minutes Follow us on Facebook: https://www.facebook.com/FastCompany Follow us on Twitter: https://twitter.com/FastCompany Follow us on Instagram: http://instagram.com/fastcompany [Photos: RICHARD ELLIS/ALAMY (15-CENT SIGN); AKP PHOTOS/ALAMY (GOLDEN ARCHES); ABDESIGN (HAPPY MEAL; SOFT-DRINK CUP); STEVE STOCK/ALAMY (BIG MAC MEALS); UNIVERSAL IMAGES GROUP LIMITED/ALAMY (CALIFORNIA MAP); NICOOLAY (SAN BERNARDINO MAP); EVERETT COLLECTION (1950 RESTAURANT; CUSTOMERS AT RESTAURANT;); BETTMANN/CORBIS (1955 RESTAURANT; RAY KROC IMAGES); JONATHAN LARSEN/DIADEM IMAGES/ALAMY (SIGN); TIM BOYLE/STAFF (MULTIMIXER); DORLING KINDERSLEY (USA MAP); EYE35.PIX/ALAMY (GOLDEN ARCHES); SKODONNELL (HAPPY MEAL); SIMON MILLS/CORBIS (WORLD MAP); KIRBY HAMILTON (OBESITY HEADLINE); ROB WHITWORTH/ALAMY (BURGER MAN); KLH49 (FATTER HEADLINE); SAMUEL GOLDWYN/EVERETT (MORGAN SPURLOCK; SUPERSIZE ME); MICHAEL NEELON/ALAMY (HAPPY MEAL); ALL OTHER IMAGES MCDONALD’S NEWSROOM]
Views: 164093 Fast Company
How to Craft a Winning Market Entry Strategy: Intro
 
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http://DonaldMcMichael.com Growing your business by expanding into new markets is one of the most tried & true business growth strategies. Many business leaders point toward it as the vision for their organization. Having a vision is key, but strategy execution earns the dollars. Inside today's video I set the stage for our voyage into crafting a winning market entry strategy. The discussion will introduce the core revenue models instituted by the best business development minds. Whether you are looking at an international move or local service introduction you'll take something away from this series. Best, Don P.S. Don't forget to rate my video and leave a comment if you have something to add. For more information and videos on business strategy execution visit: http://DonaldMcMichael.com
Views: 16482 Donald McMichael
Reach Marketing's Customer Acquisition and Retention Strategy
 
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Optimize - Develop a clearer view of your customers and their identity Engage - Deliver your content through an integrated and engaging strategy Convert - Utilize triggers and automation to convert on every opportunity Analyze - Gain actionable insight from key performance indicators dashboard ++++++++++++++++++++++++++++++++++ Reach Marketing - Pearl River, NY 10965 – Phone: 845-201-5300 Integrated Marketing Solutions: http://www.reachmarketing.com/ B2B Lead Generation: http://www.reachmarketing.com/online-lead-generation/ Marketing Automation: http://www.reachmarketing.com/marketing-automation/ ++++++++++++++++++++++++++++++++++ Follow us on Facebook: https://www.facebook.com/ReachMktg Linkedin: http://www.linkedin.com/company/2335349 Google Plus : https://plus.google.com/110745441261785983848?hl=en ++++++++++++++++++++++
Views: 33452 reachmarketingllc
Diversification Strategies
 
30:13
Subject:Management Paper: Strategic Management
Views: 7066 Vidya-mitra
Ansoff Matrix - Business Stretegy & Growth - Simplest explanation
 
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The Ansoff Matrix - Business Strategy & Growth - Simplest explanation ever The Ansoff Matrix is a popular business model used for strategising business growth by product development & market development. This simple video is derived from expert input and the presentation style is deliberately kept simple and concise. Links to the popular Bloom's Taxonomy videos are below. Link to The Cognitive domain video of the Bloom's Taxonomy: https://www.youtube.com/watch?v=zj6Cr... Link to the Affective version of the Bloom's Taxonomy for your reference: https://youtu.be/0SCLFgIS7pQ Please like & share the video and subscribe to this channel to express support. I intend to dedicate time and resources to improve the quality & presentation of future content. Music: www.bensound.com
Views: 3761 Mister Simplify
International Strategy
 
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How do you win in a global market? This video shows how to position your company in a global market, depending upon your objectives.
Views: 27732 Shad Morris
DATING APP :TINDER’S FIRST YEAR USER GROWTH STRATEGY
 
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TINDER’S FIRST YEAR USER GROWTH STRATEGY The dating application Tinder achieved over 1 million monthly active users in less than a year from product launch. Within 30 months, it reached 24 million monthly active users. This article explores the strategies, tactics, and marketing materials used during Tinder’s first year. Sean Rad (the founder) and the rest of executive team shared some of their insights into why they believe Tinder was able to grow so quickly and explode into the smartphones of millions of users. Here is what I picked up from the Tinder team: GROWTH STRATEGY Tinder's first year growth strategy was "college by college" growth technique used by Facebook. "You need to identify social influencers in small areas, see who the influencers are, and target them" – Whitney Wolfe. Tinder also conducted launch parties with the requirement to display the installed app on a mobile to gain admission to the party. Tinder's strategy to sign up sorority girls on campus helped to seed the marketplace. Tinder shifted its marketing tactics in late 2013 to begin expansion into the 25-34 demographic through a series of "city by city" launch parties. The initial Tinder outreach focused on the most popular organizations within the college Greek-letter system. Rolling Stone calls this a “Targeted VIP” group “including presidents of sororities, celebutantes, models, and other ‘high-quality people.'” ASPIRATIONAL MARKETING Tinder marketing materials leveraged the existing sorority image styles. Tinder press kit image is compared to USC Kappa Kappa Gamma Tumblr photo site. There is a remarkable similarity in subject, composition, and tone between them. BUILDING CONCENTRATION With the influencers “bought in,” the marketing team could begin to address the larger Greek-letter community on campus. This formula uses social proof to progressively build out the community at each campus PERSONAL OUTREACH PRESENTATIONS LAUNCH PARTIES USER EXPERIENCE Third-party integration GROWTH RESULTS The success that early users found with the tool created authentic success stories that spread within the 18-23 community. Tinder had over a half million monthly active users within the first six months of launch. SHIFTING TACTICS “CITY BY CITY” LAUNCH PARTIES DEMOGRAPHIC IMPACT “In early months, over 85% of our user base was between the ages of 18-24, but now that age demo only makes up about 57% of our user base. We are seeing a huge upswing in both 25-34 year old demographic and 35-44 year old demographic.” – Justin Mateen, October 2013 BUILDING THE FIRE Tinder’s marketing team employed tactics appropriate for each developmental stage. Early successes were crucial for creating traction needed to develop an enthusiastic and engaged initial user base. Starting from zero, early campaigns saw hundreds or thousands new users. Tinder would not be growing en mass today now if they had not hustled to bring in users personally in the first year.
Views: 2891 Weekly Marketing Tips
McDonalds Global and Local Strategy.flv
 
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Explores why McDonalds has an important local strategy for each country alongside its clear global strategy: more on website www.global-strategy.net
Views: 177647 Richard Lynch
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Comprehensive BCG Interviewee-led Market Entry Case
 
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https://www.firmsconsulting.com Strategy Skills Podcast: https://itunes.apple.com/us/podcast/strategy-skills-podcast-management/id1021817294?mt=2 Case Interview Podcast: https://itunes.apple.com/us/podcast/about-case-interviews-strategy/id904509526?mt=2 Corporate Strategy M&A Study: https://www.firmsconsulting.com/technology-corporate-strategy/#!step-1 Market Entry Strategy Study: https://www.firmsconsulting.com/market-entry-strategy/#!step-2 Case Interviews Training: https://www.firmsconsulting.com/alice-and-michael/ https://www.firmsconsulting.com/felix/ https://www.firmsconsulting.com/sanjeev/ https://www.firmsconsulting.com/rafik/ https://www.firmsconsulting.com/samantha/ This case is from our online series - The Consulting Offer Season 1 - where we trained Felix, Sanjeev, Rafik and Samantha, and recorded the experience. This is the solution from a case we used to train them.
Views: 74793 firmsconsulting
How to Expand Your Business | Step by Step Formula | Dr. vivek Bindra | Hindi
 
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In this video, Dr. Vivek Bindra talks about the difference between Incremental and Exponential growth. He gives several case studies to illustrate the point of scalability.Case studies include that of Mc Donalds VS Gupta Burger and Aravind Eye Care Story. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
6. Ansoff Matrix - Marketing Lecture by Prof. Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETING10 In this video, I have talked about Ansoff Matrix. Ansoff Matrix is also known as ‘Product market expansion grid'. This matrix can help the company to identify the market opportunities in respective markets and products. Check this video to know more... ........................................­........................................­................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 33437 Marketing by Vijay
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Growth Marketing Discussion with Square, Uber, Yelp & others
 
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So you have a great app idea, and maybe you've even built your minimally viable product. Now what? Do you sit back and hope people will discover it, or do you promote the app like your hair's on fire and plan to sleep once you've cashed in? Growth marketing has gone from niche specialty to mission-critical practice area in the last few years. This discussion focuses on the latest tactics and best practices growth marketers use to promote their products. From Uber to Yelp to Square, there are some great companies represented in this panel of experts.
Views: 3769 Manifesto
Digital Marketing Strategy: E-Commerce distribution
 
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Tom Walsham, Director of Product, The Working Group (TWG), discusses the different e-commerce marketplaces startups can use to rapidly scale their customer acquisition efforts. He looks at how startups can identify the right channels for their product or service.
Top 10 Most Effective Strategies for Marketing | Motivational Videos | BV Pattabhiram
 
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Top 10 Most Effective Marketing Strategies revealed by BV Pattabhiram with English Subtitles. Know how to create an effective Business Marketing Plan in this video. For more Personality Development & Motivational Videos stay tuned to BV Pattabhiram Channel - http://bit.ly/2hJaf8W #Psychologicalfacts #Humanmind #Personalitydevelopment #Motivation #BelieveInYourself #BuildYourConfidence #BVPattabhiram #Hypnotism #Marketing CLICK HERE TO WATCH: ⏩ How to Set Goals in Life and Achieve Them - http://bit.ly/2tlND92 ⏩ How to Manage Time Effectively by BV Pattabhiram - http://bit.ly/2u7VjJ8 ⏩ Latest Motivational Videos in Telugu - http://bit.ly/2vBtDfk Dr. BV Pattabhiram, PhD is a Post Graduate in Psychology, Philosophy, a PG Diploma holder in Guidance and Counselling, and PhD from Osmania University. He has been conducting workshops on Soft Skills / HRD and motivating helping professional, businesses, students, schools, Government entities, families, and many others. Follow us on : Subscribe : https://www.youtube.com/user/bvpattabhiram Like : https://www.facebook.com/bvpattabhiram Visit : www.pattabhiram.com/
Views: 466032 BV Pattabhiram
The Globalization of Starbucks
 
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This video examines the global expansion of Starbucks, from a small shop in Seattle Washington to a globalized brand. We do not claim rights to any of the music or video clips, this compilation was created purely for class assignment purposes.
Views: 121862 MaryEBryant
Sales Training Videos in Hindi, Competitive Advantage in Business Marketing by Vivek Bindra
 
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VIDEO: Sales Motivational Video in Hindi by Vivek Bindra This video discusses in detail the basics, the intermediaries and nuances of selling. Mr.Vivek Bindra who has helped hundreds of corporates and thousands of sales men and individuals achieve their sales goals and target through his path breaking and game changing videos on selling skills and techniques. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation. In this video he discusses at length, the FABing techniques, and its distinct advantages. He also tells his audience how Conviction and Communication are the 2 key levers in enhancing your sales. Leverage your competitive advantage. Mr. Vivek Bindra delivers high power sales trainings, sales seminars and sales related sessions in cities like Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, Ahmedabad, Pune, Kanpur,Indore,Jaipur,Vadodara,Surat,Nagpur,Lucknow,Patna,Bhopal,Bhubaneswar, Bikaner, Bokaro Steel City, Chandigarh, Coimbatore, Cuttack, Dehradun, Dhanbad, Durgapur,Faridabad, Ghaziabad, Gurgaon, Guwahati, Gwalior,Hubli,Indore, Jabalpur, Jalandhar, Jamshedpur, Jhansi, Kanpur, Kochi, Kota, Kozhikode, Lucknow, Ludhiana, Madurai, Mangalore, Mysore, Nagpur, Noida, Pondicherry, Raipur, Rajkot, Ranchi, Rourkela, Surat, Thiruvananthapuram, Vadodara, Varanasi, Visakhapatnam. He is also the best Sales trainer in India, NCR, Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Goa, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Uttar Pradesh, Uttarakhand, West Bengal. . He is widely known for his selling skills in Asia, South East Asia, Malaysia, Kualalumpur, Singapore, Thailand, Bangkok, Vietnam, Dubai, Abu Dhabi, Qatar, Maldives, Bhutan, Nepal, Thimpoo, Kathmandu, Burma, Rangoon and middle east for his sales improvement, sales and selling acumen improvement trainings, workshops and seminars. This is the best sales training video, sales motivational video, sales technique and selling technique video made ever that can and will impact your sales bottom-line. Contact Mr. Vivek Bindra for the most outstanding sales motivation workshops, sales training programs, sales symposiums and sales training. Individual sales man and salesmen can immensely benefit from this video. Mr. Bindra is an excellent facilitator for sales training for beginners. Mr. Bindra is a world class sales trainer in Hindi and English and a superb facilitator for sales training in Hindi and English. He is bestknown for sales and salesman problem solving issues. Mr. Bindra is widely recalled for his outstanding skills in sales integration trainings, workshops and seminars. He is also well known for Sales interview questions and answers. He delivers widespread trainings for sales skills in Hindi and English, sales skills fundamentals and others. He is called upon by many to conduct seminars on selling concepts ad sales concepts. Selling and sales fundamentals, sales and selling technique. He is also known for selling skills customer service training and selling skills presentation. Widely popular for selling techniques and strategies in hindi and English, Mr. Bindra is very famous for selling techniques in wholesale and retail. He is also known for his exceptional training on selling skills over the phone, direct and indirect sales and selling technique and skills, bestselling and sales techniques, and upselling plus cross selling skills, technique and trainings that work. Known for his training at selling at the point of service skills, Mr. Vivek Bindra has acquired critical acclaim for being the best sales coach in the country. Mr. Bindra has been known for his short selling strategy and selling option strategy technique training. He is also known for his put training strategy techniques. Mr. Bindra is a master sales strategist, sales strategy planner, channel sales strategy,b2b sales strategy and b2c sales strategy. He is renowned for his online selling and sales strategy techniques, sales marketing strategy and online sales and selling strategy. Ask Mr.Bindra for his sales motivational video in Hindi and english, sales motivational videos for success, sales motivational videos for success in hindi and english,sales motivational speech in hindi and English.
SUBWAY Story: International Expansion
 
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Chapter 9 of the SUBWAY Story focuses on how SUBWAY has grown from a single shop to now being found in over 100 countries. Learn how they did it, where it started and how they plan to continue to grow around the globe.
Views: 17284 YSN Your Success Now

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