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Product Design Process: SOLVE PROBLEMS AND MAKE DECISIONS FAST (Lightning Decision Jam)
 
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FREE DESIGN SPRINT WEBCLASS - Sign up here: https://ajsmart.com/webclass We are a design agency based in Berlin, Germany! We love using productive methods to do our work as efficiently as possible. That's why we invented the "Lightning Decision Jam"! We use this process every week as our retrospective. We look at what's not working in our daily workflow and we tackle it head on! Whether you're working in web design, product design, a startup or even a big corporate, this exercise will drastically improve how quickly and easily you come up with solutions for any problem your team might be facing. This exercise can be used to facilitate a meeting as well! It will cut out unstructured conversation and ensure that you reach a decision quickly. Here's the link to the Spotify playlist: https://open.spotify.com/user/1121768810/playlist/6PMm6utBmLJ13SGSgZE5Gu Ask us anything on our Instagram: https://www.instagram.com/ajsmartdesign/ Twitter: jicecream Also, for a copy of our "Intro to Design Sprints" handout, and a monthly email update about everything "design", sign up here: http://eepurl.com/cNmSOD
Views: 49458 AJ&Smart
Design for solving the right problem
 
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UX designers working on software applications, constantly face complex problems with a large number of constraints. How do UX designers solve problems? Functionality is not the solution. Focusing on the interface is not the solution. In order to design an optimal user experience, the first step is identifying the right problem to solve. In this presentation, Raine gives you an in depth explanation with case studies to illustrate how her design teams solve real problems and how she carves out novel mobile UX strategies that align both business goals and user goals. Raine Qian Manager of Product Design, Pivotal Labs https://twitter.com/RaineQian Check out all our events http://fitc.ca https://twitter.com/fitc
Views: 1158 fitcevents
Design Thinking for Innovative Problem Solving: A Step by Step Project Course Promo
 
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Information/Registration: http://goo.gl/xPjZpR One of the hottest topics in the business world, design thinking helps you break through your messiest business problems with a systematic approach to uncovering creative insights and new solutions. In this online course designed by Jeanne Liedtka, pioneer and internationally-recognized expert in design thinking, you'll work through a 15-step problem-solving process using design methodologies and innovation tools. Through recorded video instruction and peer review, you'll apply each of these steps to solve a challenge from your own organization. You'll study real-life case studies that show design thinking in action, for organizations both large and small, in corporate and nonprofit settings. Community forums and peer feedback will help you develop a range of innovative solutions to your challenge. Don’t watch others learn about design thinking, roll up your sleeves and do it yourself! Brought to you by the Darden School of Business at the University of Virginia.
Views: 130241 DardenMBA
Start By Identifying the Problem - Think Problems, Solve Problems - UI/UX Design
 
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http://www.mlwebco.com - In this video, I talk about the importance of focusing on identifying the problems in all projects that you work on. Thinking about and defining the problem at hand will allow you to produce better solutions and become a stronger thinker overall. http://www.twitter.com/mlwebco http://www.instagram.com/mlwebco
Views: 1889 Mike Locke
How to solve problems like a designer
 
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The design process for problem-solving, in 4 steps. Subscribe to our channel! http://goo.gl/0bsAjO Many thanks to Tim Brown and TED for this interview we recorded at TED 2017. IDEO is an international design company founded in 1991. In the beginning, IDEO designed products—the first notebook-style computer, hard drives, even the next generation (of its time) PalmPilots. Most notably, in 1980, the firm was tasked by Steve Jobs to design a more affordable mouse for the Apple Lisa computer. By 2001, IDEO stepped away from designing products and pivoted to designing experiences. The process to solving problems, whether they be simple or complex, encompass these four steps: observing, ideamaking, prototyping, and testing. Tim Brown, CEO and president of the company, explains how human-centered design (and this four-step process) is a major key in how IDEO approaches complex challenges. Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app. Check out our full video catalog: http://goo.gl/IZONyE Follow Vox on Twitter: http://goo.gl/XFrZ5H Or on Facebook: http://goo.gl/U2g06o
Views: 476245 Vox
Jon Kolko: How Design Thinking Problem Solving Can Improve
 
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In Chapter 11 of 17 in his 2011 Capture Your Flag interview with host Erik Michielsen, designer and educator Jon Kolko interprets design thinking. He talks about the rise of "Design Thinking" philosophy, specifically using design methods to solve strategic business and organizational problems. Kolko notes its shortcomings, specifically how design "doing" must complement design "thinking". He notes the "doing" part is often thought of as menial - commoditizing and offshoring product design for mass production overseas. Kolko argues against this, noting overseas designers will solve local design problems. Because design is connected to culture, problems must be locally solved, or at least locally engaged. Kolko is the executive director of design strategy at venture accelerator, Thinktiv (www.thinktiv.com). He is the founder and director of the Austin School for Design (www.ac4d.com). Previously, he worked at frog design and was a professor of Interactive and Industrial Design at the Savannah College of Art and Design (SCAD). He has authored multiple books on design. Kolko earned his Masters in Human Computer Interaction (MHI) and BFA in Design from Carnegie Mellon University. View more career videos at http://www.captureyourflag.com Follow us on Twitter: http://www.twitter.com/captureyourflag Like us on Facebook: http://www.facebook.com/captureyourflag Transcript: Erik Michielsen: What is design thinking and where did you learn it? Jon Kolko: Huh…I’m not entirely sure I know what design thinking is but I know what popular culture is starting to refer to it as; I suppose it’s using the power of design to solve large scale thoughtful problems. My problem with that approach is that it implies that you can do design thinking without doing design doing, that as if there’s somehow two separate things. You can’t, they are the same thing and the designerly approach is always one that involves thinking and doing. So, presently, that’s – it’s en vogue to describe a design thinking approach to problem solving and you can credit you know Bruce Nussbaum’s use of the word in Businessweek or any of the – the D school folks over at Stanford as hyping design thinking and – and props to them because now it is common vernacular in the language of business owners--this design thinking stuff. My problem is that I learned design thinking when I was a freshman at Carnegie Mellon, my first class was called design thinking and so – it’s not necessarily anything new and it’s just a small piece of the larger puzzle and there’s a real – there’s a real potential for problem in teaching design thinking in MBA curriculum – one or two classes and saying, ‘Okay, you are now ready to do design.’ And I’ve seen that fall apart miserably because one isn’t ready to do design with simply one or two classes in the way that design could be applied to large scale organizational change or to large scale cultural change. You really do need to have – have skills in making a thing whether it’s a physical thing a digital thing or a systematic service oriented thing. Just thinking about it isn’t gonna get you any sort of impact and so the larger discourse that occurs around design thinking needs to take into account design doing as well. I think there’s a fear amongst a lot design practitioners that a focus on design doing tends toward commodification, it can be commoditized and then off-shored and then will never – we’ll never hear from it again. That may or may prove to be true, I feel pretty strongly, it can’t be although we’re starting to see a great deal of Chinese and Indian designers that’s awesome, they’re gonna solve Chinese and Indian design problems and they’re gonna do it with the rich context of China and India. The problems in the United States and Mexico and Canada respectively have United States, Mexican and Canadian context and culture to deal with and because design is so fundamentally and inexplicably connected with culture, I don’t – I don’t think you can offshore that, put another way I think one needs to immerse themselves in the culture of the problem that they’re solving.
Views: 3541 Capture Your Flag
Andrew Leonard BEd3, Product Design, Problem Identification
 
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Andrew Leonard BEd3, Product Design, Problem Identification
Views: 62 AJ L
DESIGN STRATEGY: Solving Business Challenges Through Design
 
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In this video Sean Tambagahan (Founder and CEO of Butler) talks about the importance of designing from a strategy, as well as how to conduct a proper design strategy session. Strategists care about solving business challenges. Designers care about solving design challenges. Design Strategists are focused on solving business challenges through design. This video explains what design strategy is, why it's important, and how to do it effectively through discovery. -- We help brands connect with their audience in a digital world through strategy and design. Our goal is to support, enhance and amplify your brand by designing meaningful experiences for your users that are authentic to your brand’s voice and culture. Visit www.butlerbranding.com for more information on how we can help build your next design/marketing project. Phone: 559.797.3414 Facebook: https://www.facebook.com/butlerwebanddesign Instagram: https://www.instagram.com/butlerbranding
Views: 11394 Butler Branding Agency
PRODUCT DESIGN: IDEATION - George Gilliatt 2016
 
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www.georgegilliatt.com
Views: 1121 George Gilliatt
"Sprint" by Jake Knapp - BOOK SUMMARY
 
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-- See description for transcript and more information -- -Introduction- Sprint: how to solve big problems and test new ideas in just five days… by designer Jake Knapp, who created the 5-day process at Google Ventures in order to help Google initiatives and investments prototype and validate ideas as rapidly and effectively as possible. -Motivation- Entrepreneurs constantly face tough decisions, and their outcome won’t be realized until months of effort have passed. The 5-day sprint is designed to iterate through these decisions and test different alternatives in a very compressed timeframe. Before even building a minimum viable product, the Sprint methodology shortcuts months of debate and development. -Case study- An example from the book is when Blue Bottle coffee wanted to build its online store – a project that would take a long time and require years of refinement. But the initial direction would be crucial, and that’s where the 5-day spring came in. First, the Blue Bottle coffee team mapped out the online purchase process of a customer and refined it with the feedback from experts. Then, they came up with 3 competing designs, prototyped all of them using Keynote, and presented them to potential customers. Based on the feedback, the team actually eliminated the most-favored design! -Here’s how it works- A 5-day sprint starts on Monday. The team maps out in great detail the customer journey, then invites experts to provide their input, and finally decides on one well-defined objective for the week – one thing that’s critical and can be tested. On Tuesday, the team sketches out possible solutions without criticizing or making any decisions. All ideas are sketched out and considered, like a brainstorming session. On Wednesday, the team decides: each member goes around and votes with a sticker on the ideas whiteboarded around the room. The winning idea gets carefully storyboarded in even greater detail. On Thursday, the storyboard gets converted into a prototype in the most efficient way possible. You don’t need to code or manufacture anything. Figure out the absolute minimum that will give your customers an accurate representation of the idea so they can provide feedback. Finally, on Friday, the idea and any competing versions are put to the test. A good interviewer guides customers through the idea without imposing any biases. All while the team watches the reactions through a camera feed, taking notes. At the end of the day, they compare notes and boil them down to the lessons of the sprint. -Conclusion- The 5-day sprint applies to pretty much any type of project. And its success is predicated on getting the right team in place, identifying the right challenge so it’s not too broad, and setting aside the time and effort to focus on the problem. Obviously you can’t run every decision through a 5-day sprint because you need to run a business, but it can accelerate the key decisions and set your company on the right path. --------------------------------------------------------------------------------------------- Like what you see? Want to be the first to get these video summaries? Visit our website: http://www.bookvideoclub.com/ to sign up for our mailing list so you'll be the first to know when we have a new video coming up! --------------------------------------------------------------------------------------------- Produced by Board Studios Inc (http://boardstudios.com). ===============================================
Views: 22582 Book Video Club
Solving Problems with Design Thinking
 
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Published on Oct 22, 2013 Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen. Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers. This book may be purchased from major retailers such as: Amazon.(Kindle version also available) http://www.amazon.com/Solving-Problem... Barnes and Noble (NOOK version also avialable) http://www.barnesandnoble.com/w/solvi... Books-A-Million http://www.booksamillion.com/p/Solvin...
Views: 1422 Jeanne Liedtka
The user centred design process
 
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The user centred design process is a project approach that puts the user of a site at the centre of its design and development. This guarantees that the site will be easy to use and focuses the designer on providing a better experience for real customer needs. There are 4 stages that include many different tools and techniques to help you along the way. With every business solving a problem at it’s core, the main idea of UCD is to achieve a greater understanding of the problem by including the customer in the design process early and empowering you with various research techniques. Using this information you can propose a solution that is simple to use, understand and have the security that any problems with the design are fixed along the way through constant testing. This is an iterative process meaning that once the process is completed a new cycle can begin using the new data to kick start the process again. The first phase of the UCD is the Research & Analysis section, this is where we try to really understand who we are designing for. I would argue that this is the most important piece of the whole design process because there are various activities here that can really help you during the rest of the project. Creating Personas can bring to life your users and help you understand their tasks better. You can really include some detailed descriptions here using any data that you have gathered on your customers. I really like the website YouGov profiles at today.yougov.com/profileslite here you can type in any brand, person or thing and the system compiles a profile from their stored data on over 150,000 accounts to give you a great description of your user. It’s worth a try as the free data is really good. Asking users questions through surveys can gather some useful information. It’s really useful when customers just tell your their expectations. Survey Monkey is my go-to tool for surveys as they have a great feature where you can select certain demographics and the system will send out your survey and get results for your desired number of participants. This comes at a fee but is well worth it if you work in a company and don’t have any current customers to send the survey to. Another important task during the research phase is to perform interviews with colleagues and stakeholders on the project. This really makes sure that you are meeting all the business requirements and everyone really feels like they are part of the design process from the beginning. I found this a great thing to do at the start of the project to integrate myself into the team and make everyone else feel valued. Once we have a deeper insight into the problems our users are facing we can get going on the ideation phase of the project. This is where we can really have some fun and get creative. But before we actually start sketching page designs it’s really important that we take a look holistically at the entire journey that the customer will go on when using our product or service. Most of the time we are designing within a system and it’s essential to have an understanding of how everything fits together. When we understand the machine we can then design the individual parts with greater precision. Stories have defined our world, they have been with us since early human history and can convey a message that touches our soul. To tell our user's story we are going to use a process called customer journey mapping. This is a technique where we illustrate the entire process we are designing for. How you illustrate this is up to you, it could be simple text or it could be a wonderful colour illustration. I found that the bigger the better. When I was working in a global company we had a large industrial printer and I had the customer journey map printed off about 10 foot long and stuck up on the wall of the office. This really is a great way to get the whole team involved, just watch the printing bill!
Views: 11183 Antony Conboy
Brainstorming Techniques to Create New Innovative Ideas
 
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Brainstorming is a good way to come up a solution or two. As the name suggests, the idea is that you storm on the neural pathways through the brain to pick a lot of thoughts quickly and intuitively. It's best to do this with a group of diverse people, so you have lots of different brains to explore. This leads to the creation of more ideas and maybe new solutions.
Views: 38993 Sprouts
How It Works: Design Thinking
 
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Trying to solve a problem or find better ways of getting work done? Get familiar with IBM Design Thinking and Agile. For more information on IBM Design Thinking, please visit: http://www.ibm.com/design IBMers -- learn more about Security Intelligence on Think Academy (internal site): https://ibm.biz/IBMThinkAcademy
Views: 603586 IBM Think Academy
frog Design's Turi McKinley on Problem Solving and Design Research: GLG Leading Learners
 
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frog Design's Turi McKinley sits down with GLG (Gerson Lehrman Group) to discuss problem solving, design research, and answering tough questions during the research phase when designing a product. In her role as the leader of frog's design research practice, Turi uses GLG expert interviews to help her team learn about new industries and develop an empathy based approach to users when designing a service. Learn more about GLG's Leading Learners: http://glg.it#leading-learners Connect with GLG (Gerson Lehrman Group) Online: Visit our Website: http://glg.it Follow us on Twitter: http://twitter.com/glg Find us on LinkedIn: http://linkedin.com/company/glg Like us on Facebook: http://facebook.com/glg Connect with us on Instagram: https://www.instagram.com/lifeatglg/
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Problem Framing in Design Thinking | UC Berkeley Executive Education
 
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InFocus Podcast with Dr. Sara Beckman. Dr. Beckman is the Program Director for the UC Berkeley Executive Education program, Product Management. Dr. Beckman teaches new product development and manufacturing and operations management at the University of California’s Haas School of Business. In nearly twenty years at the Haas School, she has developed, institutionalized and directed the school’s Management of Technology Program, initiated new courses on design, entrepreneurship in biotechnology, and new product development, won four awards from MBA students for excellence in teaching, and received the Berkeley campus Distinguished Teaching Award. http://executive.berkeley.edu/programs/product-management
Views: 3248 berkeleyexeced
Design Is [Vision] – The Power of Storytelling in Product Design and Business Strategy
 
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Designers help define the future by envisioning and crafting product experiences. They do this in a number of ways, whether it be by helping to create a strategic product vision through storytelling or through insights-driven, human-centered design. Effective product strategy requires the ability to define a vision that actively works alongside business and technology to design experiences users want in the face of behavioral and computational change. Designers articulate abstract ideas and give them form, by reconciling user needs with business goals and advanced technologies. Data can persuade people, but it doesn’t inspire them to act in the way stories do. A product vision serves as a tangible artifact that provides teams the 10,000 foot view and aligns them around a shared North Star to inspire innovation. Design Is […] is a monthly speaker series on the future of design and creativity. Each public talk is centered on a theme, and the series highlights a broad range of perspectives on everything from human-centered design to VR and ethics. Learn more at: https://goo.gl/d9JSxL Stay up-to-date with future Design Is [...] videos and more by subscribing to Google Design channel: https://goo.gl/naDtMa
Views: 6229 Google Design
How Culture Impacts Design Problem Solving - Jon Kolko
 
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In Chapter 6 of 17 in his 2011 Capture Your Flag interview with host Erik Michielsen, designer and educator Jon Kolko shares why understanding culture is fundamental to understanding design. He notes design is subjective, qualitative, and contingent on larger cultural context. Taking design in a problem solving context, he notes the challenges different cultural settings present using more scientific methods. Culture challenges the problem solving process and a design approach must be flexible enough to incorporate cultural differences. Kolko is the executive director of design strategy at venture accelerator, Thinktiv (www.thinktiv.com). He is the founder and director of the Austin School for Design (www.ac4d.com). Previously, he worked at frog design and was a professor of Interactive and Industrial Design at the Savannah College of Art and Design (SCAD). He has authored multiple books on design. Kolko earned his Masters in Human Computer Interaction (MHI) and BFA in Design from Carnegie Mellon University. View more career videos at http://www.captureyourflag.com Follow us on Twitter: http://www.twitter.com/captureyourflag Like us on Facebook: http://www.facebook.com/captureyourflag
Views: 1406 Capture Your Flag
Material Balance Problem Approach
 
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Presents a general approach for solving simple material balances. Includes an example of independent versus dependent equations. Made by faculty at the University of Colorado Boulder Department of Chemical and Biological Engineering. Reviewed by faculty from other academic institutions. Introduction to Degrees of Freedom: http://youtu.be/tW1ft4y5fQY Check out our Material & Energy Balances playlists: https://www.youtube.com/user/LearnChemE/playlists?view=50&flow=list&shelf_id=8 Check out our website for screencasts organized by popular textbooks: http://www.learncheme.com/screencasts/mass-energy-balances Check out our website for interactive MEB simulations: http://www.learncheme.com/simulations/mass-energy-balances
Views: 85866 LearnChemE
Document and Show Your Creative Process— Here's How in 3 Minutes
 
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Why is it important to show your process? Do you have a creative formula that is repeatable with predictable results or are you just showing the finished work? If you aren't showing your process and documenting it, you are leaving it up to the imagination of your client as to how you work. This creates an air of mystery about what they'll get and when. Mystery equals doubt. Doubt equals risk. Don't be risky. Document your process. When documenting your work, answer the question of what problem (ideally a business or marketing goal) did you solve? How did your creative solution answer the brief? Annotations -- 0:20 How to show your process (Client Brief, Wireframes, Concept Models, Research, End Product) 0:58 How does your design benefit the customer? 1:14 The first steps of making a website (User Profiles, UX Sketching, Visual Design Mockups & Wireframes). 1:48 How do clients decide who they are going to work with? 1:54 Clients choose the least risky option - Have creative recipe — The Futur is a startup, and we need your support! Here’s how: See all of our products: https://goo.gl/J52GqA Donate to The Futur: https://goo.gl/GKhI2c LEARN & GROW Pro-Group Membership: https://goo.gl/1s62Gp Sales and Marketing Class: https://goo.gl/iF5xua Lettering I Class: https://goo.gl/lNHaqh CORE Strategy Kit:https://goo.gl/Uc3IKp Agency-In-A-Box Kit: https://goo.gl/lyEdjK Selling & Overcoming Objections: https://goo.gl/qS91x2 The Pitch Kit: https://goo.gl/MgZY6z CORE UX Facilitation Kit: https://goo.gl/aAfeAL UX Masterclass: https://goo.gl/8yH8dP FUTUR GEAR The Futur Mug: https://goo.gl/FuCwuO Blind Sketch Book: https://goo.gl/hUYojY Snapshot Numbered Print: https://goo.gl/A2KHb0 Visit our website: https://goo.gl/a4ZtAk See all of our free resources: https://goo.gl/Rf6zdc — OUR AFFILIATE LINKS Skillshare: https://goo.gl/YCo2uT Amazon: https://goo.gl/K1bIhg Creative Market: https://goo.gl/g4jlTE Music from ArtList.io: http://goo.gl/22VpQi — Listen to the Futur podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe Sound Cloud https://soundcloud.com/thefuturishere — Connect with us online: 🔔 https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Logo Crits: https://www.facebook.com/groups/FuturFeedback/ — Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com — Credits: Executive Producer– Chris Do Host– Chris Do Director– Aaron Szekely Cinematography– Aaron Szekely Editor– Aaron Szekely Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations & SEO– Isaiah Nwukor Typefaces: Futura, Din Futur theme song— Adam Sanborne
Views: 29929 The Futur
How To Solve a Problem via design thinking
 
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A brief introduction to design thinking an dhow it can be used to solve ambiguous problems
Views: 354 Don Buckley
How to Solve People's Problems as a Product Manager by Facebook PM
 
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Product Management event in San Francisco about how to solve people's problems as a product manager. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Don’t forget to follow us on Instagram: http://bit.ly/2eHmfJp Find out more about us: http://bit.ly/2AAynIS 💻 In this workshop, Product Manager at Facebook provided a clear scope of a product manager role, the mechanics of the product development process, and the communication needed to ensure transparency across stakeholders. Additionally, she talked about how to use user feedback to inform decisions. Aigerim Shorman is a Product Manager at Facebook. Before Product Management, she founded her own company Wist, was in investment banking, and taught with Teacher for America. She holds a Bachelor's Degree in Science. Chapter 1 0:45 "People Problems First" Chapter 2 1:30 Speaker Introduction Chapter 3 2:15 Product Ideas Chapter 4 5:56 Step 1: Research Chapter 5 9:57 Step 2: Data Chapter 6 10:58 Step 3: Identify Pain Points Chapter 7 12:30 Step 4: MVP Chapter 8 15:18 Step 5: V1 of the Product Chapter 9 18:18 Fully Scaled Product Chapter 10 19:47 Talk Overview Chapter 11 21:20 Questions from the Audience ABOUT US: We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2iYdagL Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles. Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2AAynIS 📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Education #Product #TechStartup #FinTech #Business #ProductManager #ProdMgmt
System Design Interview Question: DESIGN A PARKING LOT - asked at Google, Facebook
 
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In-depth system discussion of a popular coding interview question, chapters: 0:32 Problem statement 0:55 Finding a solution 2:43 Questions to ask 6:35 Object oriented design/class hierarchy 13:57 Coding question approach 23:34 Testing This system design interview question/how to system design is for software engineers, software developers, web developers, front end engineers, QA engineers, product managers, network engineers equally important. This interview problem can be asked as a coding interview question, system design question or object oriented design question. SiT website: www.successintech.com Facebook: https://www.facebook.com/SuccessInTech/ Twitter: www.twitter.com/successintech Other names for this problem are: Amazon Locker interview question, The Parking Lot interview question, Parking Lot using OO techniques, Object oriented parking lot. Music: www.bensound.com
Views: 215283 Success in Tech
Designing to Solve Consumer-driven Problems
 
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Being sure you are solving for the right problem is critical to delivering a successful product or service. This can often mean revisiting your strategy. During this hangout you will hear from innovation and design experts from Symmons, UnitedHealth Group, and Capital Factory how they have successfully challenged corporate mindsets and placed the consumer front and center of their strategy and product design.
Views: 22 Altitude
Product Design - How to Get Started (in 2019)
 
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How do you get started in product design? AJ&Smart's Brittni Bowering takes us through 5 steps to learn product design fundamentals, approach product design professionals and get started in your product design career! Brittni shares 5 steps to get started in product design. Ranging from the tools you should be learning to use, what books and courses are on offer, and gaining some experience. How to plan your first career moves, and how to get expand your skillset. How to get started in Product Design (Links): The Futur’s Youtube Channel: https://www.youtube.com/user/TheSkoolRocks Learn design without school (The Futur video): https://www.youtube.com/watch?v=47e8b5XmHfQ Udacity https://udacity.com/ BOOKS: https://www.youtube.com/watch?v=bFHEZ2ZDAn8 Learn the Tools: Jesse Showalter’s video on design tools: https://www.youtube.com/watch?v=Cewz5lXWd98 Get some experience: Meetup.com https://www.meetup.com/ Global Service Jam Network http://planet.globalservicejam.org/ Find someone to look up to: Tobias Van Schneider: https://www.vanschneider.com/ Ryan Singer: https://medium.com/@rjs Whitney Hess: https://medium.com/@whitneyhess Find a Job: Our video on getting a job in product design: https://www.youtube.com/watch?v=za39f3hAF5A&t= Watch a FREE 1.5 hour Design Sprint webclass, featuring Design Sprint creator Jake Knapp: https://events.genndi.com/register/818182175026315610/61911740ff You can also sign up to our school for expert Design Sprint training: https://ajsmart.com/masterclass Thanks so much for watching this video! Like what you see here? Subscribe to our YouTube channel! https://goo.gl/aRQXPS Follow us on our other channels for more great design tips! Facebook: https://www.facebook.com/ajandsmart/ Twitter: https://twitter.com/ajsmartdesign LinkedIn: https://www.linkedin.com/company/aj&s... Instagram: https://www.instagram.com/ajsmartdesign/ Medium blog: https://blog.ajsmart.com/ digital design Product Design - How To Get Started https://youtu.be/NIkg3Ui7ITY
Views: 3192 AJ&Smart
Problem Solving Techniques #2: Value Analysis
 
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See how Value Analysis can be used to help determine improvement and re-design priorities.
Views: 65025 Eugene O'Loughlin
Problem Solving Product Formula (PSP) | Best Business Motivational Video | Success Business
 
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Keep Learning.... Fast Growing Business Skill Main success formulas of the greatest business leaders of the world.
Views: 322 Bajarang Lal
DesignTalk Ep. 54: Putting your users first with problem-centric roadmaps
 
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Find more episodes at https://www.invisionapp.com/webinars --- Ever realize you're designing a feature that doesn't make sense like it did when you put it on your roadmap 6 months ago? If your product roadmap is feature-based, then this probably happens a lot. There's a way around it though. When you plan your product around problems you want to solve for your users, you can get the team working together on a variety of approaches and options until you hit on the best possible solution. In this DesignTalk, Janna Bastow teaches us how to build a product roadmap that helps you and your team shift from a feature mindset to effective problem solving mode. --- InVision is the world’s leading product design collaboration platform, trusted by more than 1.5 million designers at companies like Uber, Netflix and Twitter. InVision empowers teams of all sizes to prototype, review, iterate, manage and test web and mobile apps—all without a single line of code. Get InVision free forever: http://invs.io/1QOCxZq --- See who else uses InVision: http://invs.io/1QOD5P3 Stay up to date on the latest trends in product design: http://invs.io/1QOD91g Follow InVision on Twitter: http://twitter.com/InVisionApp/
Views: 5194 InVision
Design Thinking
 
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For the full course see: https://goo.gl/S3Q8XD Follow along with the course eBook: https://goo.gl/ZZqUzY Design thinking is a design process that enables us to solve complex problems. It combines deep end-user experience, systems thinking, iterative rapid prototyping and multi-stakeholder feedback to guide us through the successive stages in our design. Produced by: http://complexitylabs.io Twitter: https://goo.gl/ZXCzK7 Facebook: https://goo.gl/P7EadV LinkedIn: https://goo.gl/3v1vwF Transcription: Design thinking, is a design process that enables us to solve complex problems, It combines deep end-user experience, systems thinking, iterative rapid prototyping and multi-stake holder feedback to guid us through the successive stages in our design. Design thinking like complex systems is interdisciplinary. It cuts across traditional domains by recognising that everything in our world is designed, thus it takes design out of its comfort zone of building chairs and fancy coffee cups to apply it to all areas from designing effective organisations to creating health care and financial services. The design process is a bit like blowing up a balloon and then slowly letting all the air out of it again, it requires an initial phase of divergent thinking where we ask expansive question to explore the full context and many different possible options, before having to narrow our vision down upon a single solution and refining it through convergent thinking. But this process is not mechanical it is more evolutionary meaning we can not fully foresee the end product from inception, it emerges and thus we need to think about the future in a open way, that means having confidence in the possibility that an unknown outcome is feasible as the whole point of the design process is that we will create something that does not yet exist and thus is unforeseen. But we don’t have to reinvent the design process wheel every time, there are a few broad stages to it which different people will define in different ways but we are going to talk about some of the most often identified phases in the design thinking process, they include the stages of researching ideating, prototyping and testing. These steps don’t necessary follow a linear path; they can occur simultaneously and be repeated. Firstly the researching phase, what we are doing here is not creating a thing, what we are creating is a solution, and this solution is a solution to a problem that a particular person or people have. Thus we need to understand the context within which our system will exist and where it lies in relation to other thing within that environment, it is only when we see the given context within which a pre-existing version of the system operates that we get a full insight into why it is the way it is and from this can begin to conceive of an improved solution. When we don’t understand the context then we will be likely to simply go round in circles, simply reacting to the pre-exists existing solution. One generation of designers decide that straight lines are the greatest thing extolling all their virtues making everything square and rectangular with pointy corners, until the next generation of designers come along who are now sick of straight lines so they start a new revolution of curves and rounded corners, until everyone gets tired of all the curves and rediscovers the straight line again and so on. By understanding the context and the history of the context to a design we can see its parameters, the advantages and disadvantages of both extremes and try to find integrative solution. If we remember there is aways two qualitatively different level to a complex system, the local and the global, as designers of the system we will be dealing with it primary on the macro scale, but at the end of the day everything really plays out on the local level and we need to understand that local context where people interact and live out their lives through these products and services. People can’t always express what exactly the problem is or know exactly what it is they want, so we need deep emersion to piece it together for ourselves, ethnographic studies, customer journey maps, all forms of enduser experience and importantly empathy.
Views: 100316 Complexity Labs
Julie Zhuo: How a Facebook Designer Thinks [Entire Talk]
 
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Julie Zhuo, vice president of product design at Facebook, describes how the development of new features starts with three questions: What people problem are we solving? How do we know it’s a real problem? And how will we know if we’ve solved it? Zhuo explains how answering those fundamental questions at the outset reveals the most urgent problems to tackle — and yields features that truly enhance user satisfaction. View more clips and share your comments at http://ecorner.stanford.edu/authorMaterialInfo.html?mid=4695
Views: 35541 Stanford eCorner
Why Problem Solving is a Design Process - Jon Kolko
 
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In Chapter 5 of 17 in his 2011 Capture Your Flag interview with host Erik Michielsen, designer and educator Jon Kolko shares why problem solving is neither an art nor science. He sees problem solving as a design process. Kolko sees science as a bucket containing things about the natural world. He sees art as a bucket of self-expression. He also sees design as a third bucket, containing things about the culture and the humanization of technology. Kolko is the executive director of design strategy at venture accelerator, Thinktiv (www.thinktiv.com). He is the founder and director of the Austin School for Design (www.ac4d.com). Previously, he worked at frog design and was a professor of Interactive and Industrial Design at the Savannah College of Art and Design (SCAD). He has authored multiple books on design. Kolko earned his Masters in Human Computer Interaction (MHI) and BFA in Design from Carnegie Mellon University. View more career videos at http://www.captureyourflag.com Follow us on Twitter: http://www.twitter.com/captureyourflag Like us on Facebook: http://www.facebook.com/captureyourflag
Views: 1568 Capture Your Flag
TECH 2017 Catalytic Session: Design Thinking as a Strategy
 
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Design Thinking as a Strategy for Innovation: Collaboration and Creative Problem Solving Session at TECH for the 21st Century A design mind set is not problem-focused; it is solution focused and action oriented towards creating a preferred future. Initiatives such as STEAM schools, makers spaces, owning your certification, creative thinking through practice in games, multi-sensory teaching, instances of using collaborative learning through common projects, visualizing the idea for implementation with experts all play a crucial role. The focus of the discussion will be on how design thinking can catalyze change and be used effectively as a strategy for innovation. Speakers: 1. Sylvia Martinez Co-author of Invent To Learn: Making, Tinkering, and Engineering the Classroom 2. Mila Thomas Fuller President, Board of Directors, ISTE 3. Olivier Hamant Research Director, Lyon 4. Gautam Khetrapal Founder, LifePlugin.com and Head of Product Marketing, Mindvalley
Views: 54 UNESCO MGIEP
Tackling Wicked Problems using General Morphological Analysis
 
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General Morphological Analysis is a process that involves the systematic investigation of ALL the components of large-scale problems, products or processes for scenario, strategy and new product development. An expert facilitation methodology with proprietary software is used to identify new, consistent, combinations of attributes that results in workable, in-house generated outcomes. The technique is used to unearth non-obvious opportunities for an organisation to solve complex, intractable problems.
Views: 7842 Nasir Hussain
Creative Problem Solving with Chatbooks CMO and Best-Selling Author Rachel Hofstetter
 
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For show notes and resources mentioned in this video: https://97thfloor.com/blog/rachel In the world of business, not every problem you encounter is going to have a textbook solution. The truth is that outside-the-norm complications require outside-the-box ideas, and that means creative problem solving. Of course, creative problem solving is about more than just being willing to try something new; it’s a way of thinking that defines everything from the brainstorming process to product design. In this video clip from “Visual Stories: The Art of Micro Storytelling” (part of the 97th Floor Mastermind Interview Series), Shante Schroeder discusses creative problem solving with Chatbooks CMO and best-selling author Rachel Hofstetter. Rachel offers insights, shares a uniquely creative problem solving example, and together she and Shante tackle the age-old anxiety: What if I fail? For more insights and creative problem solving examples, visit https://97thfloor.com, and give your business a valuable foundation.
Views: 951 97th Floor
Jon Kolko: Design Strategist, Product Manager, Educator & Author
 
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Jon Kolko literally wrote the book on incorporating empathy into product design. Jon Kolko at CreativeMornings Austin, September 2015. Free events like this one are hosted every month in dozens of cities. Discover hundreds of talks from the world's creative community at https://creativemornings.com/talks Don't miss a video. Subscribe! https://bit.ly/1jeJwut Follow CreativeMornings: https://twitter.com/creativemorning https://facebook.com/creativemornings
Views: 1237 CreativeMornings HQ
Industrial Design + Product Development Innovators
 
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Welcome to Design + Industry, Australia’s largest and leading industrial design and product development consultancy with over 50 specialist designers and engineers in Sydney and Melbourne. D+I provide a complete industrial design and product development solution for clients ranging from startups to global brands. From research and strategy, concept development, product design and engineering, to prototyping and manufacturing — D+I are your proven partner.
Views: 477 Design + Industry
The Problem, How I Solved It, and Where it Has Taken Me | Ruth Amos | TEDxCambridgeUniversity
 
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How does a GCSE project turn into a design company with international reach? Touching on the themes of young ambition, fear, common sense, education and entrepreneurship, Ruth recounts the extraordinary adventure that taking the leap to build her own start-up took her on. As a keen, challenge-hungry GCSE pupil, Ruth Amos asked her Design & Technology teacher for a real problem to solve, rather than designing a jewellery box like all the other girls in her class. The product she designed, StairSteady, was so successful that it led her to win Young Engineer for Britain in 2006 and is now sold internationally. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 5103 TEDx Talks
Gamification Design Sprint with Dr. Marigo Raftopoulos
 
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The Digital Education Strategies (DES) team at The G. Raymond Chang School of Continuing Education participated in a "gamification design sprint" workshop led by Dr. Marigo Raftopoulos, founder of Strategic Innovation Lab. This high-energy, interactive design approach is used to create innovative product or service solutions for business problems by applying gamification tools. Through the workshop, DES developed a Minimum Viable Design that incorporated systems thinking, game design, and creative problem-solving while also establishing group dialogue strategies for approaching design issues. Marigo Raftopolous is a strategic business advisor specializing in innovation using games, gamification, systems thinking, and experience design. Marigo is also the founder and CEO of Strategic|Games|Lab; co-founder and co-chair of Games for Change Australia/New Zealand; an advisor to several technology incubators and technology start-ups; and an advisor on the European Commission’s Advanced Digital Gaming and Gamification Program. Produced by Digital Education Strategies at The G. Raymond Chang School of Continuing Education, Ryerson University. For more information: The Chang School: https://www.ryerson.ca/ce Digital Education Strategies: https://de.ryerson.ca © 2018 Ryerson University. Except where otherwise noted, this video is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Views: 47 ChangSchool
Public Innovation Symposium 2015, Munich: Design Thinking for Public Good
 
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http://www.macromedia-university.com #youchange Video: David Helmut (Concept, camera, postproduction) Title: Integrating Design Thinking Methods into Public Sector Innovation Concept / Organization: Prof. Oliver Szasz, Macromedia University Date: February 26, 2015 Place: Macromedia University of Applied Sciences Munich Summary: In the last decades design has become increasingly recognized as a driver of economic growth. Communication, interaction, product, game and fashion are only a few examples of well-known design disciplines, where designers have successfully used their specific expertise and approaches to create innovation. But the world has become increasingly complex and design has begun to analyse its unique approaches and qualities to tackle problems. Highly complex problems, usually in form of social or cultural challenges, e.g. poverty, sustainability, health, wellness or equality, where many stakeholders with conflicting perspectives are involved, where a multitude of shifting and unfamiliar elements are encountered and where the problem itself is very difficult to define, are labelled with the term “wicked problems”. Design today, with its unique methods and processes, looks way beyond traditional design tasks and has become a crucial contributor to problem solving strategies, where other established innovation processes struggle on their own. In Design Thinking these intellectual and practical design qualities are formalized and combined into a methodology, that emphasizes empathy, ethnographic research, abductive reasoning, playful ideation, and prototyping with rapid testing cycles to provide a structured, yet creative and agile approach to innovation. The field of design today is not only successful in the pursuit of the development of communication and products, but also of services and systems. For instance, designers apply their knowledge and problem solving skills to create e.g. innovative social media communications, they develop products which truly make a difference in peoples’ lives, they invent new meaningful service experiences and they strategically plan new systems and environments to help citizens to actively engage in their communities. An increasing number of private organizations have understood what significant value Design Thinking and its processes can add to their competitive capacity. Yet, in the public sector only very few countries have begun to utilize design-driven methods in order to support innovation within public services. Denmark, France, Australia and the UK are some examples where Design Thinking is considered as a new means to approach innovation projects within the public sector. The Symposium Design Thinking For Public Good 2015 strives to create attention for Design Thinking theory and practice, and aims to connect practitioners from private and public organizations in order to facilitate exchange and to foster learning. I would like to welcome you to this symposium with expert presentations, workshops and panel discussions. You will get the opportunity to explore theory and practice: from methodologies and conceptual models to hands-on techniques and examples of successfully implemented public innovation projects from around the world. Speakers: Dr. Michael Bartl CEO, HYVE Innovation Group Dr. Michael Bartl CEO, HYVE Innovation Group Prof. Dr. Richard Buchanan PhD Department Chair, Design & Innovation Professor, Weatherhead School of Management, Case Western Reserve University, USA Brenton Caffin NESTA, Director of Innovation Skills Prof. Dr. Juergen Faust, PhD President of Macromedia University, Professor of Digital Media, Macromedia University of Applied Sciences Niels Hansen MindLab Denmark Program manager, MS Administration Prof. Dr. Sabine Junginger PhD Fellow, The Hertie School of Governance, Visiting Professor, Macromedia University of Applied Sciences Bas Leurs NESTA, Learning Experience Designer Prof. Oliver Szasz Vice Head Graduate School Munich, Professor of Digital Media and Communication Design Macromedia University of Applied Sciences Stéphane Vincent Executive director and founder of the French innovation lab La 27e Rég
Definition of Marketing Research & Problem Identification vs Problem Solving Research
 
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Definition of Marketing Research & Type of Marketing Research. The first type is Problem Identification vs Problem Solving Research.
Views: 4802 Jae Min Jung
UX STRAT Highlights: Jon Kolko on Product Design
 
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Highlight clips from Jon Kolko's UX STRAT presentation about his approach to product design based on ethnographic research.
Industrial Design Program at California College of the Arts
 
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CCA's Industrial Design students acquire technical skills in drawing, form giving, model making, problem solving, and computer-aided design, but the real emphasis of the program is on creativity, curiosity, innovation, and belief in one's own visual intelligence. Learn more: http://www.cca.edu/industrialdesign [This film was made by CCA Film Program alumnus Ted Hayden.]
Critical Thinking Skills for UX Designers (or Anyone, Really!)
 
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Speaker: Stephen Anderson Love creative problem solving, but need something more practical— something specific to User Experience? Stephen P. Anderson will share with you the exercises he uses to solve the REAL problems. You'll flex your critical thinking muscle through a series of jump starter activities. Even better, attendees may be encouraged to participate, if not embarrass themselves in front of a room full of their peers as they challenge themselves to see past the first, obvious—and often incorrect—answers, and start to flip problems on their heads to see solutions from a different view.
How to Prioritize by Google's Product Manager
 
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Product Management event in Silicon Valley about how to prioritize. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Don’t forget to follow us on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: http://bit.ly/2ysHffz Find out more about us: http://bit.ly/2xrKZjA 💻 How important is prioritization? In order to build the best possible solution, a product manager needs to understand WHY they are building. Once the problem and stakeholders have been identified, how does a PM tackle solving it? Jeff Betts, a Product Manager at Google, covered this problem-solving framework and share insights and anecdotes from his user-first approach to product development and prioritization strategy. Jeff has over 6 years of Product Management experience at companies such as Google, Twitter, Stitch Labs and Nitro Inc. Prior to working as a PM, Jeff built and designed websites. He holds a Bachelor’s Degree in Economics and Mathematics. Chapter 1 1:10 What the talk is about? Chapter 2 2:10 What does priority mean? Chapter 3 4:30 Who are your customers? Chapter 4 9:40 Who do you want your customers to become? Chapter 5 12:30 Problem to solution Chapter 6 16:40 Portfolio thinking Chapter 7 22:45 Objectives & key results Chapter 8 26:05 Iterate & learn Chapter 9 30:25 Conclusion Chapter 10 31:00 Questions Chapter 11 36:10 Prioritizing tasks and fitting them to key results Chapter 12 40:15 How to balance feature prioritization Chapter 13 47:25 How to allocate your time ABOUT US: We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2wV0fUU Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles. Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2xrKZjA 📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Education #Product #TechStartup #FinTech #Business #ProductManager #ProdMgmt
What is PRODUCT DESIGN? What does PRODUCT DESIGN mean? PRODUCT DESIGN meaning & explanation
 
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What is PRODUCT DESIGN? What does PRODUCT DESIGN mean? PRODUCT DESIGN meaning - PRODUCT DESIGN definition - PRODUCT DESIGN explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Product design as a verb is to create a new product to be sold by a business to its customers. A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products. Due to the absence of a consensually accepted definition that reflects the breadth of the topic sufficiently, two discrete, yet interdependent, definitions are needed: one that explicitly defines product design in reference to the artifact, the other that defines the product design process in relation to this artifact. Product design as a noun: the set of properties of an artifact, consisting of the discrete properties of the form (i.e., the aesthetics of the tangible good and/or service) and the function (i.e., its capabilities) together with the holistic properties of the integrated form and function. Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to communicate, visualize, analyze and actually produce tangible ideas in a way that would have taken greater manpower in the past. Product design is sometimes confused with (and certainly overlaps with) industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together in order to mass-produce goods. Other aspects of product design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.
Views: 4940 The Audiopedia
Kevin Systrom: Finding the Problem is the Hard Part
 
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Instagram Co-Founder Kevin Systrom believes building solutions for most problems is the easy part; the hard part is finding the right problem to solve. Here he opens up about how he and fellow Co-Founder Mike Krieger identified the problems they wanted to solve around sharing photos through mobile devices. He also reminds entrepreneurs to embrace simple solutions, as they can often delight users and customers. View more clips and share your comments at http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2738
Views: 13470 Stanford eCorner
New Product Development Strategies: Lead Users - Strategy Saturdays
 
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I discuss the importance of users in new product development strategy. We often think of new product development in terms of a very linear process. However, this is not really the case. Instead, new product development occurs through a trial and error process with getting feedback from users. You first get some insight from users, then you develop a rough prototype, and then you keep iterating based on how the users react to this prototype. Why is this important to new product development strategy? What you’re trying to do is capture both your idea and see how you can get it to fit within the constraints of the market. From my perspective, this makes it is important for the new product development process to: 1. To go slow and reduce the amount of debt you take in a business. 2. Have slack resources to continuously iterate beyond your initial prototype. 3. Find the right audience for your product. 4. Relentlessly push forward until the new product fits with the market. Check out: What Are Transaction Costs And Why Are They Important To Business? Strategy Saturdays https://youtu.be/CGYUaRtiK0Y Advantages And Disadvantages Of Strategic Planning In Business - Strategy Saturdays https://youtu.be/6Uk19pSxZ_0 What Every Business Needs To Be Successful. And, Most People Won’t Do This - Strategy Saturdays https://youtu.be/3jy91dt0qL8 Anchoring And Adjustment Heuristic Example In Income Tax Returns – Strategy Saturdays https://youtu.be/EXcDRCbf6VY What Is Corporate Level Strategy And Why Is It Important? - Strategy Saturday https://youtu.be/cR5XP_D-Nhg What Is A Competitive Advantage?: Steve Jobs, Apple, and Nondecomposable Design - Strategy Saturday https://youtu.be/QmL4FJ57EQ4 What Is The Role Of Luck In Success And Good Fortune In Business? - Strategy Saturday https://youtu.be/BMfhtIgIZz0 Centralized Vs Decentralized Organizations: Problem Solving & Decision-Making - Strategy Saturday https://youtu.be/WcL2DVAte3g ************** David Maslach is a research professor of entrepreneurship, innovation, and business strategy, I discuss topics, such as behavioral science, strategy, innovation, and entrepreneurship, and apply these to my new peer proofreading and editing platform. Topics include the sharing economy, altruism, investing in technology, starting a business, and bounded rationality. My favorite videos pertain to incentives, goal setting, and learning from failure to drive behaviors such as weight loss, stopping telemarketers, creating novel technologies, and creating new movements. https://r3ciprocity.com: Peer proofreading and editing platform A new platform where you can earn credits by editing other people's documents. Use these credits to have your own work edited. If you do a good enough job, you can convert these credits to money. The goal of the platform is to get people to 'pay it forward' and help other people out by creating incentives for people to give back. Check out https://www.r3ciprocity.com Please subscribe to the Youtube channel: https://www.youtube.com/channel/UC5spxk7bNDMGPSHjW_8ndZA
Views: 184 r3ciprocity Team

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