Search results “Strategies of marketing in tourism”
Tourism Marketing Strategies - Video Content
A presentation about tourism marketing strategy focusing around video content and how to stay front of mind with your customers. In this video I cover the challenges with staying front of mind on social media and why video content is the most powerful medium for doing this in tourism and hospitality marketing. I also address the challenges around budgets and maximising return on investment by using video in multiple ways to reach broad audiences. Several examples are used in the video from our own portfolio of clients. Please get in touch if you need help with your business and we can send you more information and inspiration. www.blinkback.co.uk
The Next Generation of Tourism Marketing - iLandGuide
iLandGuide is a digital travel guide application for smartphone user tourists on vacation islands all over the World. Also it's a new, revolutionary way for the local businesses to communicate their products and services to thousands of tourists. Check out more on our website. http://advertise.ilandguide.com
Views: 31675 iLandGuide
A strategic look at destination marketing | Aaron Nissen | #SoMeT14AU Barossa Valley, Australia
The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry. SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three times a year in Australia, Europe and North America. The event features the best presenters, case studies and campaigns to create world-class programs. Our attendees form a year-round, passionate community whose members continue to share ideas and insight long after a conference ends. Learn more about SoMeT's global conferences: http://www.sometourism.com/ Follow SoMeT on Twitter: https://twitter.com/SoMeTourism Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
8 Effective Promotion Ideas for Tourism Marketing
https://fliphtml5.com/learning-center/en/8-effective-promotion-ideas-for-tourism-marketing/ You are able to generate more leads for your travel business with the 8 effective promotion ideas.
Views: 3702 Joe Chou
Destination Marketing Strategy as a long term plan
I discuss in this video how a destination marketing strategy is a long term plan and provides important guidance for destination marketers and businesses operating in the destination. Part of Destination Marketing course material at Internetional Master's Degree Programme in Tourism Marketing and Management www.uef.fi/tmm
Views: 2100 Juho Pesonen
Travel Agency Marketing Plan
How to create a travel agency marketing plan produced by http://www.HomeBasedTravelAgent.com
Views: 27930 Tom Ogg
BTO 2016 | WHY! Branding and destination marketing, strategies for success
BTO 2016 | Day TWO | Giovedì 1 dicembre Oracle Hall [Main Hall Internazionale] Why! Branding and destination marketing - from awareness to conversion, strategies for success http://www.buytourismonline.com http://www.buytourismonline.com/eventi/futurebrand/ Viaggi e Turismo è un settore di mercato esigente e competitivo per paesi, regioni, città e luoghi di interesse. Per il futuro successo, i professionisti di Destination Marketing hanno bisogno di includere integrazione strategica e tattica delle risorse e creatività per affermarsi. Capire come sfruttare le risorse e i contenuti del marchio e dare priorità alle risorse di marketing di canale è fondamentale per il successo, in quanto il tempo per “vedere di prenotare” si riduce per i consumatori come potenziali visitatori. Allo stesso modo, costruire una strategia di marchio a lungo termine richiede investimenti che vanno oltre la pura pubblicità o le campagne di pubbliche relazioni. Partecipate alla sessione presentata da Christopher Nurko, Presidente Globale di FutureBrand, che condividerà le intuizioni e i migliori consigli su come pianificare il successo nel marketing di destinazione. Condividendo i risultati di un recente studio sullo State Branding statunitense e basandosi su oltre 8 anni di indagini sul Country Branding, Chris aiuterà i partecipanti a capire la formula ideale per affrontare le sfide derivanti dal loro marchio.
Views: 2559 BTO Educational
Future View: Strategic Tourism Marketing Lecture
In this class, Professor Rod Harris examines the current and pragmatic aspects of tourism marketing, with an emphasis on new online opportunities and challenges. Become a participant in this class, joining fellow students as they make decisions on how to effectively connect with tourism products, destinations, and evolving customer expectations.
Marketing: Segmentation - Targeting - Positioning
For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 308751 tutor2u
10 Ways to Promote Your Travel Business
For more information go to: archertravel.com/agents Ron Archer explains ten ways you can promote your own home based travel business.
Views: 73183 Archer Travel Service
Marketing in Hospitality Industry 1
1.1 Concepts of marketing for a relevant services industry 1.2 Impact of the marketing environment on the industry
Views: 18590 Nelson College London
Marketing to Tourists Strategy
Marketing to Tourists is not like general business marketing: how have you adjusted your strategy? http://www.deanlewis.biz It's flustering to realize that many of the analytic techniques most companies use are of little use to the tourism based business. We work two months in advance of when the customer walks in our door. By then, it's hard to know what convinced that family to visit; this creates special challenges and requires a different strategy. We will explore some of these challenges and why some of them are difficult to deal with. We will also show you some of the things we do to help build our business, long term. This is a form of marketing that requires a different perspective. http://youtu.be/HJ0H8vXsQkU Marketing to Tourists Strategy If you would like to learn more about making a YouTube Video like this: http://www.youtube.com/yt/dev/ DeanLewis.net 1319 Willow Creek Lane Sevierville, TN 37876 Music by: Kevin MacLeod (incompetech.com)  Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/
Views: 2179 Dean Lewis
Travel and Tourism Marketing Tips and Trends
Today's travelers are looking for fresh and exciting experiences — exotic locations, customizable options, and unique amenities. Having insight into the latest travel trends, along with the data products and services you can use to target prospective travelers, will help you when supporting your clientele. Join AccuData's Celeste Penacho, Senior Marketing Consultant and Bethany MacKay, VP of Business Development, as they explore all that is new with travel and tourism.
Top 3 - Tourism Marketing Ideas
Let's distill out the very core of what's important in Marketing to Tourists http://deanlewis.biz We made a little top three countdown of what we consider to be the most important things you should be doing to attract tourists to your business. Of course, there are many great tourism-marketing ideas and this list is subjective, but we believe these are three essential elements of any successful campaign. Do you have some ideas you think should be included in a list of the very best? Feel free to add them in the comments below and we will make a new list of Marketing Ideas for Tourism. If you have any questions about items we've listed, please post them as well. http://youtu.be/oqhAnJ4TiEo Tourism Marketing Ideas If you would like to learn more about making a YouTube Video like this: http://www.youtube.com/yt/dev/ DeanLewis.net 1319 Willow Creek Lane Sevierville, TN 37876 Music by: Kevin MacLeod (incompetech.com)  Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/
Views: 31992 Dean Lewis
Service marketing mix explained with Example
Service marketing mix or the 7 P's of marketing is explained in this video with example of Etihad airways
Views: 52886 Marketing 91
How Travel Agents Can Get More Customers
Our Vice President Of Sales and Marketing Tom MacLean explains how to attract more customers to your agency. visit our site at www.travelagencytribes.com to learn more.
Views: 34271 Travel Agency Tribes
4 Principles of Marketing Strategy | Brian Tracy
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1704122 Brian Tracy
Tourism Strategy 2020 | Tourismusstrategie 2020
Global.Smart.Premium – the strategy behind the formula Global.Smart.Premium is the instrument to attain these ambitious goals. With these three strategic orientations, Vienna and its tourism industry are strengthening existing qualities of the city and enable the destination to find innovative answers to new trends and challenges in international city tourism. http://www.tourismstrategy2020.vienna.info Tourismusstrategie 2020 Global.Smart.Premium Die Strategie hinter der Wachstumsformel Die Langfriststrategie zu Wiens Destinationsentwicklung orientiert sich an dem Leitmotiv „Global.Smart.Premium“. Mit der Tourismusstrategie Wien 2020 werden die Weichen gestellt, um die hervorragende Position von Wien als lebenswerte, zukunftsorientierte, weltoffene Stadt zu sichern und auszubauen sowie neuen Trends und Herausforderungen innovativ zu begegnen. http://www.tourismusstrategie2020.wien.info To be sure not to miss anything subscribe to our channel http://www.youtube.com/Vienna Find all info about Vienna at http://www.vienna.info Viennas Facebook Account: https://www.facebook.com/ViennaTouristBoard Vienna twitters at: https://twitter.com/viennainfob2b Vienna's Instagram Account: https://instagram.com/viennatouristboard/
Views: 7799 Vienna
Hotel Tourism Digital Media Marketing Strategies
DIGITAL MEDIA is the second book in the Marketing Hotels and Tourism Online Series. it explains the latest Hotel Tourism Digital Media Marketing Strategies. http://MarketingHotelsTourismOnline.com/digitalmedia It follows HOTEL WEBSITE, a bestseller that covers on-site digital marketing strategies. DIGITAL MEDIA shows you how to get featured in the press, in articles, blogs, social media, video and maps with cost-effective advertising and promotions. It provides you with easy-to-follow explanations of what needs to be done with actionable steps on how to do it, so that you can effectively hire and manage the right marketing people or do it yourself. The book is full of hidden gems and advice that will save you time and money as well as get results. It lists tools, technology and marketing strategies that will help you stand out from the crowd, get found by the right travellers and stay on top in an ever-changing digital world. Discover the latest tools and technology and will learn how to: Build your Digital Media presence and sales machine Make social media work for you Build a stellar reputation Get on the map Get featured in the press Get ranked and get found Get more visitors and convert more bookings What you get: - Invaluable trade resources, tools and technology - Tried and proven strategies that are state of the art Simple and powerful advice that makes sense of digital media
Views: 73 Ian R Clayton
Destination Marketing Webinar: leisure and tourism strategies that work
In our webinar you'll learn how to increase footfall by utilising: Buyer Personas / Understanding the Buyer Journey Strategic Content Creation and Amplification Influencer Marketing and Effective Social Strategy Search Marketing Retargeting and Lead Nurturing
Views: 56 theEword Ltd
Tourism Marketing Strategies
Get full information about tourism marketing strategies at http://www.tourism-review.com
Views: 2641 tourismreview
Ethiopian Tourism Organization Marketing strategies
www.ethiopia.travel © Ethiopian Tourism Organization
7 Key Steps to Planning and Launching a Successful Marketing Campaign
Planning and launching a successful marketing campaign can be quite the daunting challenge! These 7 steps will help you create the most effective campaign possible, while avoiding pitfalls along the way. Step #1 - Begin with the end in mind Identify your goals Analyse your business Step #2 - Set your time-frame What is your best case and worst case scenario? Don’t lock yourself into unreasonable time frames that will reduce your success because you rush Step #3 - Identify your milestones How will you define success? Step #4 - Plan your budget What should you spend? What is your competition doing? Will your budget get you where you’re going? Step #5 - Choose your channels What channels should you appear on? Where are your customers? What platforms do you need? Step #6 - Execute your plan Launch! Step #7 - Optimize your results Use data and analytics to optimize your campaigns for the best results Following these 7 steps will help you create your best chance of launching a successful campaign right out of the gate. What are your favorite marketing planning tips? Feel free to leave them below! #digitalmarketing #marketingcampaign #marketingstrategy --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 35996 Marketing 360
How to Market Your Travel Business on Social Media by Tanisha
This video is an update to my 2016 video Social Media Training by Tanisha. This updated version addresses compliance issues that some travel businesses may encounter when dealing with a marketing company and a separate travel product. If you are looking to earn extra income, travel more or have a desire to retire within the next 3-5 years without it interfering with what you are already doing, I would love the opportunity to share some information with you. If you're interested, please use this link to schedule a Request for More Information appointment with me https://tanishaburke.youcanbook.me.
Views: 22246 Tanisha Burke
User-Generated Content Tourism Campaign Example | Tourism Marketing Strategies
Are you looking for New Tourism Marketing Strategies? To Increase Social Media and generate New Content Sales Funnels? Get in Contact with us → http://www.newdigitalconcept.com Read More about this innovative tourism marketing concept → http://bit.ly/2se8g1K For more valuable information's on how to profitably apply this concept for your travel or tourism destination feel free to contact us! Get in contact right here: [email protected] Are you looking for new travel and tourism business ideas for tourism and hospitality management including online travel games, user-generated content advertising and gamification for travelling? Schoenbrunn Secret Tale is a tourism and hospitality management solution with online travelling gamification, user-generated content advertising and cool storytelling travel quests. This youtube video of Schoenbrunn Secret Tale for tourism and hospitality management is an example of tourism business opportunities including user-generated content advertising ideas, storytelling travelling games and gamification travelling game. This NDC project is a tourism business framework for amazing storytelling travel quests. Users are involved in your travel and tourism destination with amazing user-generated content website ideas and tailored online gamification travelling challenges. This user-generated content advertising business is an increasing kind of digital social media marketing. Especially in the travel and tourism sector: Did your holiday really happen without taking a selfie? This is actually user-generated content, which just has to be guided to your destination. Get in contact with us to discover a new tourism business model for your travel, holiday or tourism destination. Schoenbrunn Secret Tale means awesome news for online tourism business ideas and online travel gaming including gamification travelling examples, user-generated content advertising examples and storytelling travel quest examples. Schoenbrunn Secret Tale is a lucrative way for online tourism and hospitality management to MOTIVATE guests with gamification travelling games. It´s a great way to INSPIRE your life and virtual guests with storytelling travel quest tours. Resulting that your travel guests are enhanced to post via the social media about your destination through the user-generated content advertising examples mentioned in Schoenbrunn Secret Tale. For better understand this amazing tourism business opportunities for your destination to increase also online sales contact us for discussing tailored ideas for your travel, holiday and tourism business. Let´s talk about new tourism business ideas and activities, which can strongly boost your individual travel destination. Ojoo writes about Schoenbrunn Secret Tale: "Here is an awesome travel & tourism marketing example from Gerhard Malojer and Davide Sigl! Awesome concept, cool designs and great challenges!" For project, insights click on this link: http://bit.ly/2vyCqT5 UGC Blog: http://bit.ly/2vyaRJL For more valuable information's on how to profitably apply this concept for your travel or tourism destination feel free to contact us! Get in contact right here: [email protected] ------------------------------ Music: BACK IN SUMMER by Nicolai Heidlas Music https://soundcloud.com/nicolai-heidlas Creative Commons — Attribution 3.0 Unported— CC BY 3.0 http://creativecommons.org/licenses/b... Music provided by Audio Library https://youtu.be/sGsC98vR4Q4
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Marketing Strategy Case Studies: The Starbucks Experience
http://www.tvchoice.uk.com - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it’s “their Starbucks”. GOOD CITIZEN? CEO Howard Schultz talks about creating “a philosophically different business” but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 54856 TVChoiceFilms
Tourism Training Live: SEO Strategies and Best Practices for Travel Brands
SEO for Travel Marketing: Get Search Engine Optimization (SEO) on your side to optimize your travel website, increase brand awareness, and improve customer engagement! https://www.trainingaid.org/tourism-training-live/seo-travel-marketing This Tourism Training Live (#TourismTL) session is for travel and tourism industry professionals interested in making SEO a meaningful part of content marketing efforts, and shares practical steps and techniques that you can implement to make SEO a key part of marketing success for your tourism business. Presenter: Ferdinand Weps, Co-Founder & Managing Partner, TrainingAid (http://www.trainingaid.org) *This Tourism Training Live event was recorded on January 26th, 2015.
Views: 3964 TrainingAid
Tourism Marketing Plan Blueprint | Travel Research | By MyTravelResearch.com
Tourism Marketing Plan Blueprint™ A Done-For-You Tourism Marketing Plan Become a Tourism Marketing Rock Star With The MyTravelResearch.com Done For You Tourism Marketing Plan Template. As a tourism professional, you’re stretched for time, budgets are tight and you have competing marketing, and stakeholder needs. This is why your tourism marketing plan should be backed by solid customer research. There is no room for ‘hope’ marketing in our competitive environment. Imagine a pre-populated tourism marketing plan where: -The market research is done for you – latest trends and stats -Specific tourism market opportunities uncovered -Evidence-based strategy and tactics revealed -We show you how to refresh your branding -Tourism segments and personas created -Campaigns ideas and direction -SEO Help. We unlock the secrets of semantic search For more information, head to: http://tourismmarketingblueprint.com/
Views: 891 Bronwyn White
The $100 Travel Agency Marketing Plan - Updated
Complete article with links to resources mentioned in video: http://hostagencyreviews.com/the-100-travel-agency-marketing-plan/ Travel Agency Marketing Articles: http://hostagencyreviews.com/category/marketing Marketing isn't a luxury when you have a travel agency - marketing is a must. Join us for a crash course in some simple (and effective) travel agency marketing ideas anyone with a $100 bill can do. Presented by: Stephanie Lee, Founder of Host Agency Reviews
Views: 9674 Host Agency Reviews
Travel and Tourism Marketing to the Millennial Traveler
This webinar will teach you how to build a best-in-class Millennial travel marketing strategy. Learn from our guest expert Steve Stoker (Marketing at Breckenridge Tourism) how to reach, connect with, and retain Millennial guests. Learn more about Pixlee: https://www.pixlee.com/
Views: 160 Pixlee
Marketing Mix: Pricing Strategies
Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 239472 Soma Datta
8. 7Ps of Marketing / Marketing Mix for Services - Prof. Vijay P Anand
#MarketingMix #7Ps #7PsOfMarketing #ServicesMarketing #MarketingByVijay "MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about one of the most important concepts in Marketing - Marketing Mix. This video deals with Marketing Mix for Services and contains 7Ps of Marketing. Kindly go through 4Ps of Marketing video first and then continue the 7Ps video. Check out this video to know more... ................................................................................................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page to stay updated in the area of Marketing: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 89182 Marketing by Vijay
Tourism: Hispanic Marketing Strategies 1
online marketing solutions targeting the hispanic market http://www.grupoparada.com/ #Marketing Consulting firm specializing in connecting brands with the online U.S. #Hispanic and Latin American markets. Tel (877) 762-6322 Ext 801 Like us on Facebook: https://www.facebook.com/grupoparada Follow us on Twitter: https://twitter.com/grupoparada Add us on Google+: https://plus.google.com/u/0/105225839916482226268/posts Email: [email protected]
THING Project Tourism and Marketing Strategy
An overview of tourism and marketing initiatives employed by the NPP funded THING Project.
Tourism: Hispanic Marketing Strategies 2
online marketing solutions targeting the hispanic market http://www.grupoparada.com/ #Marketing Consulting firm specializing in connecting brands with the online U.S. #Hispanic and Latin American markets. Tel (877) 762-6322 Ext 801 Like us on Facebook: https://www.facebook.com/grupoparada Follow us on Twitter: https://twitter.com/grupoparada Add us on Google+: https://plus.google.com/u/0/105225839916482226268/posts Email: [email protected]
The 4 Ps of The Marketing Mix Simplified
Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video. From the Design & Marketing curriculum by Paxton/Patterson Learning Systems. Learn more at http://www.paxtonpatterson.com/actionlabs-overview.aspx ©2017 Paxton/Patterson Animation: Peter Deuschle Voice-over: Peter Deuschle
Views: 178205 Paxton/Patterson
Social Media and Content Marketing Strategy for Tourism Brands: Course Preview
Course Preview: "Social Media and Content Marketing Strategy for Tourism Brands" by TrainingAid http://www.trainingaid.org/courses/tourism-social-media-strategy With expert insights into tourism marketing best practices, this course helps you optimize your web presence and make social media and content marketing an integrated part of your tourism brand's overall business goals. Follow the step-by-step guide presented in the course to start crafting your own strategy that will help you make the most of your social media, digital and content marketing efforts. In this course you will learn: 1) The roles of social media marketing in the big-picture context of content and digital marketing; 2) How to make social media an integral part of your business and marketing goals; 3) Key business considerations to help make the most of social media for your tourism marketing; and 4) How to build your own social media marketing strategy. If you are interested in this course topic, visit http://www.trainingaid.org/courses/tourism-social-media-strategy Subscribe to our channel and sign up for your free email newsletter by TrainingAid at https://www.trainingaid.org/subscribe. Thanks for watching! TrainingAid YouTube channel http://www.youtube.com/trainingaid.org
Views: 256 TrainingAid
Tourism: Hispanic Marketing Strategies 3
online marketing solutions targeting the hispanic market http://www.grupoparada.com/ #Marketing Consulting firm specializing in connecting brands with the online U.S. #Hispanic and Latin American markets. Tel (877) 762-6322 Ext 801 Like us on Facebook: https://www.facebook.com/grupoparada Follow us on Twitter: https://twitter.com/grupoparada Add us on Google+: https://plus.google.com/u/0/105225839916482226268/posts Email: [email protected]
Inbound Marketing - 6 Steps
Here are the 6 steps to Inbound Marketing. If you have any questions, shoot me an email or check us out on the web at http://culvertechnologies.com/web-services/inbound-marketing. 1. Develop a Successful Marketing Strategy 2. Create & Maintain a Powerful Website 3. Generate More Traffic 4. Convert Traffic to Leads 5. Convert Leads into Sales 6. Measure EVERYTHING! See more educational videos at http://culvertechnologies.com
Views: 14549 David Heckel
Government called to step up marketing strategies by  tourism stakeholders in coastal region
Tourism stakeholders in the coastal region are calling on the government to step up marketing strategies and campaigns for the sector. Stakeholders reckon that despite being rich in numerous tourism attractions, the sector is yet to perform at full capacity and get back to its former glory. Connect with KBC Online; Visit our Website - http://www.kbc.co.ke/ Follow KBC on Twitter - https://twitter.com/KBCChannel1 Find KBC on Facebook - https://www.facebook.com/kbcchannel1news/ Follow KBC on Instagram - https://www.instagram.com/kbcnews_/ #KBCNewsHour
Views: 50 KBC Channel 1
Philip Kotler: Marketing
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide. Help us caption & translate this video! https://amara.org/v/C9F6/
The state of social media marketing for tourism boards | Joyce Manalo | #SoMeT14US Nashville USA
The state of social media marketing for tourism boards. Joyce Manalo will provide SoMeT delegates an overview of the social media landscape in 2014 that includes user demographic and key platform updates for Facebook, Instagram, Twitter and YouTube in addition to emerging platforms. She will compare key benchmarks of tourism boards’ social media marketing efforts against the travel industry sectors and against itself. Joyce will also highlight how Tourism Australia, Tourism and Events Queensland, Pure Michigan, Visit California, Visit Los Angeles, and Visit Philly leverage their social media presence to align itself with its tourism strategy and goals. Lastly, she will talk about social media marketing trends. Joyce is a data analyst/reporter at Skift who researches and writes about social media trends, social marketing strategies, and competitive social analyses of travel brands. The two most recently published reports were about social media customer service and Instagram strategies. Joyce is the product owner of SkiftIQ, a social data insights dashboard that tracks 2,500+ travel brands. This past October, she spearheaded Skift's first social media awards for travel brands called the Skifties to acknowledge brands for their marketing efforts based on data and editorial context. Since 2007, she has produced and marketed visual and editorial content and developed online audiences. Her background in finance and culture allows her to quantify and qualify creative efforts in branding, messaging, editorial, and curation. She worked with YouTube and Contently and Gogo, to name a few. __ The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry. SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three times a year in Australia, Europe and North America. The event features the best presenters, case studies and campaigns to create world-class programs. Our attendees form a year-round, passionate community whose members continue to share ideas and insight long after a conference ends. Learn more about SoMeT's global conferences: http://www.sometourism.com/ Follow SoMeT on Twitter: https://twitter.com/SoMeTourism Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
Instagram Marketing Tips For 2019: 5 Advanced Strategies to Grow Your Instagram Quickly
Want to do better Instagram marketing? Check out this video where I dive into 5 advanced tips for doing betting marketing on Instagram. Some of these tips are a little advanced, but all these tips can help you grow your instagram account quickly. I've used these tactics to grow from 0 instagram followers to just over 35,000 in only 1 year. I hope they can help you be awesome at Instagram marketing. Subscribe to my channel to be notified when new videos drop https://www.youtube.com/subscription_center?add_user=chriskubby Chris 'Kubby' Kubbernus builds businesses with heart. Follow his journey. Find Kubby here: Website: http://www.chriskubbernus.com Twitter: http://www.twitter.com/chriskubby Facebook: http://www.facebook.com/chriskubby Instagram: http://www.instagram.com/chriskubby Periscope: http://periscope.tv/@chriskubby Snapchat: http://snapchat.com/add/chriskubby LinkedIn: https://www.linkedin.com/in/kubby
Views: 585803 Chris 'Kubby' Kubbernus
Healthcare Marketing
What are the top marketing tools used for successful healthcare marketing? Listen to leading healthcare marketing CEO, Patrick Goodness, as he discusses advertising, public relations, social media, video marketing and more and their importance in a strong healthcare marketing program. This brief video discusses the importance of having a dedicated healthcare marketing agency. Hospitals, dental clinics, medical centers, bariatric centers, fertility clinics, plastic surgery centers, orthopedic centers and almost every other medical specialty can benefit from focused healthcare marketing. To learn more, contact Patrick Goodness, CEO of The Goodness Company via email: [email protected] For more information visit : http://www.medicaltourismmarketing.com , http://www.goodnesscompany.com
Business strategy - SWOT analysis
On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 95377 365 Careers
Tourism NI Video Guides: Content Marketing & Social Media Successes
Everyone’s online these days, but is your business making the most of it? In this video we’ll be exploring why we need to create engaging content in the first place, how we go about creating it and the importance of developing a content marketing strategy that will enable you to deliver relevant content to the right audience via the right digital channels. For more information, download Tourism NI’s Online Marketing Toolkits, designed to help you get the most out of being online: http://www.tourismni.com/Grow-Your-Business/toolkits-and-resources/ Online Tools: • Google Analytics: https://analytics.google.com • Facebook Insights Overview: http://www.razorsocial.com/facebook-insights/ • Buffer: https://buffer.com/ • Hootsuite: https://hootsuite.com/ • Canva: https://www.canva.com/ • Fotor: http://www.fotor.com/ • Answer The Public: http://answerthepublic.com/ *Disclaimer: The views and opinions expressed in this video are those of the panellists and do not necessarily reflect that of Tourism Northern Ireland.
Destination Marketing for Hotels & Resorts
A new age in destination marketing has arrived. A live HD webcam feed, direct to your website that also records pictures and time-lapse videos to enhance your content marketing strategy. More info at [email protected]
Views: 129 Hotelient