Promotional pricing is a pricing technique that offers a lower temporary prices in order to stimulate product sales efforts in the short term, often directed at price sensitive and bargain oriented consumers. For example, many retail businesses will offer promotional pricing as a sales incentive to move stock at the end of financial year or after Christmas. Created at http://www.b2bwhiteboard.com
Views: 2112 B2Bwhiteboard
10 different types of pricing 1) Premium pricing It is a type of pricing which involves establishing a price higher than your competitors to achieve a premium positioning. You can use this kind of pricing when your product or service presents some unique features or core advantages, or when the company has a unique competitive advantage compared to its rivals. For example, Audi and Mercedes are premium brands of cars because they are far above the rest in their product design as well as in their marketing communications. 2) Penetration pricing It is a commonly used pricing method amongst the various types of pricing is designed to capture market share by entering the market with a low price as compared to the competition. The penetration pricing strategy is used in order to attract more customers and to make the customer switch from current brands existing in the market. The main target group is price sensitive customers. Once a market share is captured, the prices are increased by the company. 3) Economy pricing This type of pricing takes a very low cost approach. Just the bare minimum to keep prices low and attract a specific segment of the market that is highly price sensitive. Examples of companies focusing on this type of pricing include Walmart. 4) Skimming price Skimming is a type of pricing used by companies that have a significant competitive advantage and which can gain maximum revenue advantage before other competitors begin offering similar products or substitutes. It can be the case for innovative electronics entering the marketing before the products are copied by close competitors or Chinese manufacturers. 5) Psychological pricing It is a type of pricing which can be translated into a small incentive that can make a huge impact psychologically on customers. Customers are more willing to buy the necessary products at $4,99 than products costing $5. The difference in price is actually completely irrelevant. However, it makes a great difference in the mind of the customers. This strategy can frequently be seen in the supermarkets and small shops. 6) Neutral strategy This type of pricing focuses on keeping the price at the same level for all four periods of the product lifecycl. However, with this type of strategy, there is no opportunity to make higher profits and at the same time, it doesn’t allow for increasing the market share. Also, when the product declines in turnover, keeping the same price effects the margins thereby causing an early demise. This pricing is used very rarely. 7) Captive product pricing It is a type of pricing which focuses on captive products accompanying the core products. For example, the ink for a printer is a captive product where the core product is the printer. When employing this strategy companies usually put a higher price on the captive products resulting in increased revenue margins, than on the core product. 8) Optional product pricing It can be frequently observed in the case of airline companies. For example, the basic product of KLM Airlines is offering or providing seats in the airplane for different flights. However, once the customers start purchasing these seats, they are offered optional features along with the seats. Examples may be extra seat space, more drinks etc. Because of this optional product, there is more revenue generated from the main product. Customers are willing to spend for the optional product as well. 9) Bundling price Ever hear of the offer of 1 + 1 free? In the supermarket, when two different products are combined together such as a razor and the lotion for shaving, and they are offered as a deal, then we get to experience the bundling type of pricing first hand. This strategy is mainly used to get rid of excess stocks. 10) Promotional pricing strategy It is just like Bundling price. But here, the products are bundled so as to make the customer use the bundled product for the first time. This type of pricing focuses on buying one, and getting a new type of product for free. Promotional pricing can also serve as a way to move old stock as well as to increase brand awareness. 11) Geographical pricing It involves variations of prices depending on the location where the product and service is being sold and is mostly influenced by the changes in the currencies as well as inflation. An example of geographic pricing can also be the sales of heavy machinery, which are sold after considering the transportation cost of different locations. Click here to read more on geographical pricing strategy. Facebook Page : https://www.facebook.com/4MINUTEMARKETING/ Instagram Page : https://www.instagram.com/4minutemarketing/ If you find this content helpful, do SHARE it with others. This page is for educational purpose, where I share different contents of Marketing. My goal is to help and educate students with simplest way possible. #4minutemarketing
Views: 2253 4 Minute Marketing
Research in psychology reveals many tiny things that make prices and discounts seem more appealing. This video shares five simple things that research has found to change price perception--a sure help to marketers! Full online course: http://tiny.cc/v86ezx (use that link for a special promotional price). Please subscribe to the channel and leave a comment below! Be a People Expert: http://BeAPeopleExpert.com Courses: http://socialpsychonline.com/online-courses/ Twitter: https://twitter.com/So_Psych Facebook: https://www.facebook.com/socialpsychonline
Views: 22067 Andy Luttrell
Being a marketers you must know different marketing strategies to capture attention of consumer. In this video i am going to teach you different pricing strategies. Kindly Subscribe my channel. Learn with sir kawish. Thank you. #pricingstrategies #marketing #lecture
Views: 19798 Learn with Sir kawish
Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 239477 Soma Datta
Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 53001 study with chanchal
Participants will spend Part 1 of this course reviewing retailer strategies that relate to pricing, including price setting definitions, and price rules for the retailer. This includes details on how prices are set, including promotional and new product pricing, based on things like gross margin % or markup %, MSRP, competitive pricing and psychological pricing strategies. The second half of the course captures a variety of advanced pricing analytic techniques, including breakeven point, correlation and price regression, activity based costing and slope. Participants learn many different techniques used to assess retailer pricing. Purchase full course: https://shoptraining.cmkg.org/collections/intermediate-courses-programs/products/pricing-strategies-and-analysis-techniques Our website: http://www.cmkg.org Our store: https://shoptraining.cmkg.org Our course catalog: http://beacon.by/cmkg/products-services Facebook: https://www.facebook.com/hiCmkg/ Twitter: https://twitter.com/CatManKnowledge Linkedin: http://bit.ly/cmkglinkedin If you have any questions or concerns about our products and services, email us at [email protected] Thanks for watching!
Views: 47 Sue Nicholls
Marketing Strategy : Management Technology Based Marketing | Pricing Strategies | External Pricing Factors | Chapter 10; Introduction (00:00:19) Price (00:00:20 - 00:01:08) Price is set for two main reasons - : 1) Profit Oriented 2) Non - Profit Oriented Pricing Strategy and the Marketing Mix (00:01:09 - 00:02:27) *Promotion - How much money is set aside for promotion * Place - How is the product going to be distributed * Product - are production costs likely to increase External Pricing Factors and Internal Pricing Factors (00:02:28 - 00:04:09) External Pricing Factors * Supply * Market Demand * Competitors * Government - Internal Pricing Factors (It is based on Production Cost , Promotion , Distribution.) Pricing Strategies (00:04:10 - 00:09:30) - There are three main types of Pricing Strategies - : 1) Cost - Based Pricing - This Occurs when an Organization calculates the cost of a product, then adds a percentage mark up (profit)to it and sells at that price 2) Competition Based Pricing - This Occurs when a product's price is based on the competitor's prices not your own costs or consumer demand for the product 3) Value Based Pricing - This occurs when an organization sets its prices based on the consumer's perception of the value of the product. Pricing Strategies for New Products (00:09:31 - 00:12:05) These are o two types - : a) Market Skimming Pricing * Organisations aims for high price b) Market Penetration Pricing * Organisations aims for low price Strategies for Adjusting Pricing (00:12:06 - 00:18:20) * Discount Pricing (It can be classified into different categories for example Cash Discounts , Quantity Discounts , Trade Discounts etc.) * Psychological Pricing (Occcurs according to the Psychological Pricing) * Promotional Pricing (It can be small Packaged Products or product can be offered at a low price) * Segmented Pricing (It can be further categorised as - Location Pricing , Customer Segment Pricing , Time Pricing) * Geographical Pricing (It is because not all regions has the same social , economic Status) * International Pricing (Different Countries or Places will have different prices for the same product) Video by Edupedia World (www.edupediaworld.com) , free online education Download our App : https://goo.gl/1b6LBg Click here https://goo.gl/tPFKi6 to watch more videos on Data Marketing Strategy; All Rights Reserved
Views: 1333 Edupedia World
Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 The high-low pricing strategy involves setting prices that are higher than everyday low pricing stores, but then offering numerous sales promotions reduce prices lower than competitors' prices. By utilizing this common pricing strategy, marketing personnel are hoping that products sold at deep discounts, often called loss leaders, will increase traffic in stores and increase the sales of other higher profit-margin items. In this video, you'll learn more about how marketers implement high-low pricing as well as some of the disadvantages associated with this pricing strategy. **Learn about price skimming: https://youtu.be/V8NjDBsVWUY **Learn about penetration pricing: https://youtu.be/Fjm6VVbe7bM **Learn about everday low pricing: https://youtu.be/TvqqgrjjDME
Views: 8644 Alanis Business Academy
#Marketing_Management #MM #YouTubeTaughtMe This video consists of the following: 1. Concept of pricing 2. Concept of discount pricing 3. Types of discount i. Trade discounts ii. Quantity discount iii. Cash discount iv. Seasonal discount 4. Concept of allowance pricing 5. Types of allowances i. Trade-in allowance ii. Promotional allowance Links for some good referred books: 1. http://amzn.to/2FoIG1H [ Principles of Marketing by Philip Kotler (15/e) ] 2. http://amzn.to/2APU3vZ [ Marketing: An Introduction by Armstrong Gary ] 3. http://amzn.to/2D0MA32 [ Sales and Distribution Management: An Indian Perspective ] ***BEST ONE*** TAGS FOR THE VIDEO: discount meaning discount discount examples discount hindi discount in hindi discount meaning in hindi allowance meaning allowance allowance examples allowance hindi allowance in hindi allowance meaning in hindi pricing strategies discount and allowance types of discounts different types of discounts pricing discount and allowances types of discounts in hindi types of allowances in hindi different types of allowances cash discount trade discount quantity discount seasonal discount trade in allowances promotional allowances price discount examples price allowances examples examples of cash discount examples of trade discount examples of trade in allowances examples of promotional allowances allowance in hindi, allowance meaning, allowance method, new enterprise allowance allowance in hindi, allowance meaning, allowance method, new enterprise allowance, allowance meaning in hindi, allowance method example, need more allowance, no allowance short difference between cash discount and trade discount
Views: 2453 Sonu Singh - PPT wale
Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Every business maintains a specific pricing objective or goal that dictates the decisions that they make with regards to price-setting. Within each pricing objective, businesses have several strategies designed to assist them in achieving their objectives. In this video, we'll discuss four of the common pricing objectives as well as highlight several strategies within those objectives.
Views: 36364 Alanis Business Academy
Geographical pricing is a pricing technique of modifying a basic list price based on the geographical location of the buyer. It is intended to reflect the costs of shipping to different locations. There are five types of geographic pricing: 1. FOB origin (Free on Board origin) - The shipping cost from the factory or warehouse is paid by the purchaser. Ownership of the goods is transferred to the buyer as soon as it leaves the point of origin. It can be either the buyer or seller that arranges for the transportation. 2. Uniform delivery pricing - (also called postage stamp pricing) - The same price is charged to all. 3. Zone pricing - Prices increase as shipping distances increase. This is sometimes done by drawing concentric circles on a map with the plant or warehouse at the center and each circle defining the boundary of a price zone. 4. Basing point pricing - Certain cities are designated as basing points. All goods shipped from a given basis point are charged the same amount. 5. Freight-absorption pricing - The seller absorbs all or part of the cost of transportation. This amounts to a price discount, and is used as a promotional tactic. Reference: http://en.wikipedia.org/wiki/Geographical_pricing Created at http://www.b2bwhiteboard.com
Views: 3867 B2Bwhiteboard
Now that you have a basic understanding of the definition of promotions from video one, it's time to dig into the strategies and tools in the promotion "P" of the 4Ps of marketing. * What are push and pull strategies? * What tools fall under each promotional strategy? * When do you use the push and pull tools? ...and more. Watch the first video here: http://bit.ly/1QYSEor
Views: 13446 Soma Datta
Have you ever thought of starting your own business? You don't know where to start? Let us, help you. In our latest "How to..." video, our Starting A Business teacher, will walk you through the four fundamental P's you need to know when creating a proper marketing plan. Previous – How to videos: – How to install vinyl siding (carpentry department) – Grow seeds (horticulture department) – Water a plant properly (horticulture department) – Adjust cabinet doors (carpentry department) – Change a tire (auto mechanics department)
This video is all about pricing strategies. All time of pricing strategies are given. This knowledge is very important of B.B.A student. A student can use this knowledge in many course. He also can use this when he or she make an assignment............ So, the descriptions are given below.............. Price positioning and visibility........... 1. Market penetration strategy A relatively low market entry price may be used with the objective of building volume and market position. 2. Market skimming strategy A high price may be selected to generate large margins. Illustrative pricing strategies.................... 1.High active strategy- Highlight the high price Superior value, quality, dependable products such as high end alcoholic beverages High price even in promotional campaigns show consumers their differentiated product approach; also keeps competitors away. 2. High passive strategy- do not highlight the high price, but focus on non-price product features Very small target markets, often niche markets. High priced brands such as expensive watches, car brands, top end apparel companies market their products with non-price features to convince the consumers with product quality and performance. 3.Low active strategy- highlight the low price Day to day products, consumable goods, airlines, insurance, travel agents use this strategy to highlight the low price and claim they are offering value against competitors through lower price Walmart, Shopno and other brands use it. Particularly favorable when the brands are well known- then consumers do not have a question of quality arising 4. Low passive strategy- do not highlight the low prices Used by small producers whose brands are not familiar to buyers and have low cost features than other competitors, eg- small suppliers who provide food to retail stores/ department stores do not have highlighted price, although their price is relatively low. By not highlighting the low price, the firm runs less danger that potential buyers may assume the brand is inferior to other brands. Legal and ethical considerations........................ Price fixing- Illegal conspiracy between a group of firms (competitors) that they will not sell a product under a certain amount. Medicine companies resort to this. CNG and Rickshaw walas do it in CNG or rickshaw stands. Price discrimination- the practice of charging different prices to different buyers for goods of like grade and quality. Deceptive pricing- Consumers are often attracted to a store by a promoted low price item. Once in the store, either that product is claimed to be sold out or be of lesser quality and the consumer is persuaded to buy an expensive product. Predatory pricing- Charging very low price for a product to drive away competitors. Once they are out, increase the price so that consumers are forced to buy from the firm. These days very rarely used. Pricing management............... Price segmentation- Price may be used to appeal to different market segments. Airlines/ travel agencies have packages for different consumers. Industrial goods price depend on low/ large volume buying. Value chain pricing- How manufacturers sell to distributors (retailers and wholesalers) with a margin as profit Price flexibility- Fixed price or can be negotiated? Product life cycle pricing- Occasionally prices are declined through the product life cycle of a brand..................... Thank You.....For Watching.................................
Views: 258 Creative NaaHianN
Analyse, forecast and execute customer-oriented strategies to overcome competitive pricing threats. Learn more about dunnhumby's modular framework of methodologies, tools and customer science, to help you process, understand, model and act upon all the market drivers influencing the shopper's behaviour around pricing and promotions http://www.dunnhumby.com/solutions
Views: 1163 dunnhumby
On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the notion of promoting a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Promotion is essentially the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, a repeated number of times. There are three degrees of brand loyalty: Awareness Preference And Insistence Marketing communication revolves around the three. Customers must know a product exists. Once they do, we need to convince them it is better than competitor products so they can develop a preference. In the best-case scenario, customers who prefer the product will understand its features well, which will develop informational awareness, and that will make them able to explain its benefits to other customers. Continued purchasing of a product, brand insistence, is the goal of promotional communication. It occurs when customers link a product with their own lifestyle. The feeling of personal connection turns repeated customers into raving fans.
Views: 13678 365 Careers
Pricing Strategy Definition Example Penetration Pricing Here the organisation sets a low price to increase sales and market share. Once market share has been captured the firm may well then increase their price. A television satellite company sets a low price to get subscribers then increases the price as their customer base increases. Skimming Pricing The organisation sets an initial high price and then slowly lowers the price to make the product available to a wider market. The objective is to skim profits of the market layer by layer. A games console company reduces the price of their console over 5 years, charging a premium at launch and lowest price near the end of its life cycle. Competition Pricing Setting a price in comparison with competitors. Really a firm has three options and these are to price lower, price the same or price higher Some firms offer a price matching service to match what their competitors are offering. Product Line Pricing Pricing different products within the same product range at different price points. An example would be a DVD manufacturer offering different DVD recorders with different features at different prices eg A HD and non HD version.. The greater the features and the benefit obtained the greater the consumer will pay. This form of price discrimination assists the company in maximising turnover and profits. Bundle Pricing The organisation bundles a group of products at a reduced price. Common methods are buy one and get one free promotions or BOGOF's as they are now known. Within the UK some firms are now moving into the realms of buy one get two free can we call this BOGTF i wonder? This strategy is very popular with supermarkets who often offer BOGOF strategies. Psychological Pricing The seller here will consider the psychology of price and the positioning of price within the market place The seller will therefore charge 99p instead £1 or $199 instead of $200. The reason why this methods work, is because buyers will still say they purchased their product under £200 pounds or dollars, even thought it was a pound or dollar away. My favourite pricing strategy. Premium Pricing The price set is high to reflect the exclusiveness of the product. An example of products using this strategy would be Harrods, first class airline services, Porsche etc. Optional Pricing The organisation sells optional extras along with the product to maximise its turnover. T This strategy is used commonly within the car industry as i found out when purchasing my car. Cost Based Pricing The firms takes into account the cost of production and distribution, they then decide on a mark up which they would like for profit to come to their final pricing decision. If a firm operates in a very volatile industry, where costs are changing regularly no set price can be set, therefore the firm will decide on their mark up to confirm their pricing decision. Cost Plus Pricing Here the firm add a percentage to costs as profit margin to come to their final pricing decisions. For example it may cost £100 to produce a widget and the firm add 20% as a profit margin so the selling price would be £120.00 4ps marketing mix brand marketing strategy brand strategies brand strategy branding marketing strategy branding strategies branding strategy business and strategy business level strategy business plan pricing strategy example business strategies business strategy business strategy examples business strategy model business strategy template by product pricing strategy communication strategy communications strategy example marketing strategy example of a marketing strategy example of marketing plan example of marketing strategy example of pricing strategy examples of marketing strategies examples of marketing strategy examples of pricing strategies hotel marketing plan marketing and sales strategies marketing and sales strategy marketing communication strategy marketing communications marketing communications strategy marketing mix marketing plan marketing plan example
Views: 4126 Mr. Advertiser
We’re not like the other pricing people. Our plans begin with the perspective that, behind every purchase, there's a person. You have to understand that person's unique wants and needs in order to make the best pricing and promotional decisions to strengthen his or her perception of value and earn their lasting loyalty. Our expert consultants know what it takes to get your price and promotions performance to the next level, and our powerful software can help you make quick, strategic decisions along the way.
Views: 2710 dunnhumby
Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Marketing is everything involved in creating, communicating, and delivering value to customers, clients, and even society. Marketing is involved in everything from the market research that goes into determining what products consumers are looking for, to the message that is transmitted to consumers to inform them about a product and even persuade them to purchase it. In between those stages, marketing also plays a prominent role in determining how the product should look, designing the packaging that will enclose the product, deciding whether to sell the product through traditional retailers or entirely online, and establishing a price point that is not only attractive to consumers but allows gives the business the opportunity to be profitable. Now when most people think of marketing they often think of advertising, which is completely understandable given we are are constantly exposed to advertisements at home, at the office, and even during our commutes. Although advertising is a component of marketing it certainly does not explain the entire subject. In fact, advertising is simply one of the four different types of promotion, and promotion is one of the four main elements of marketing. So you can see that advertising, like the other marketing elements, merely plays a role in helping businesses create, communicate, and deliver a single unified message to potential customers. So how does a businesses create, communicate, and deliver value to its customers? Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix. Often referred to as the 4 P's, the market mix is a collection of four elements that outline the strategy for how a business intends to reach its customers. These four elements include product, place, promotion, and price. The product includes the tangible product or intangible service that will be used to fulfill a customer need or want. The features of a product, its physical form, packaging, warranties, and even after-sale service are all included under the product strategy. Place includes how a business intends to get products from the location they are produced to where they can ultimately be consumed by consumers. Place is often referred to as distribution since we are dealing with logistics. However, place not only includes the physical distribution of the product but also the channel through which it will be sold. Promotion involves establishing the most effective method for communicating with its customers about the various products that it sells. Promotion is primarily meant to communicate, inform, and persuade. An effective promotion strategy, like the other marketing mix elements, depends upon a businesses knowledge of its target customer. This knowledge allows a business to select the best way to communicate with its core audience and ultimately increase the success of its communications. The last element of the market mix is price. Price is the easiest marketing mix element to alter from a technical sense, however it is the most difficult thing to change. The reason is that altering the price of a product affects what consumers pay for that product, and a business can only charge as much as the market is willing to pay for a product. Technically a business can charge whatever price it wants, but that does not mean that consumers have to pay that price. Like the other marketing mix elements, price can send a message to consumers. For example, many believe that maintaining low prices is the best method to attract consumers. Although this can be an effective pricing strategy for certain items, it can also confuse consumers. For example, Tiffany & Co. sells expensive jewelry and is known for high quality and is one of the most recognizable brands. Because Tiffany & Co is known for quality and maybe even exclusivity, it wouldn't benefit from a low price point. Dealing with the psychological aspect of pricing, consumers tend to view less expensive items as cheap in quality compared to their more expensive counterparts. Although this doesn't always hold to be true, businesses are very aware of the impact that price can have on the perceptions of consumers.
Views: 55000 Alanis Business Academy
How are you so easily convinced to buy things you never knew you needed? The pricing strategies covered in this video explain just that. A video explaining the different pricing strategies used by businesses. (continue reading the rest of the explanation for important details). For information on price discrimination, refer to my other video in this channel titled 'Price discrimination - Ansh Jassra'. Here are a few corrections/things to add to my explanations in the video: 1) At 3:09, I said 'resemble' but I meant 'represent; at 6:52 I said 'profits', but I meant 'prices'; at 8:36, I said and wrote 'can angry' but I meant 'can anger'. 2) Promotional pricing is sometimes also used when launching a new product line (sometimes for new businesses as well), but only for that particular product line (in order to increase sales) which differentiates it from penetration pricing, which is low prices for many product by the firm in order to increase its market share. Here are the definitions (from investopedia.com) of the pricing strategies covered in this video: Price skimming = Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay and lowers it over time. As the demand of the first customers is satisfied and competition enters the market, the firm lowers the price to attract another, more price-sensitive segment. The skimming strategy gets its name from skimming successive layers of cream, or customer segments, as prices are lowered over time. Penetration pricing = Penetration pricing is a marketing strategy used by businesses to attract customers to a new product or service. Penetration pricing includes presenting a low price for a new product or service during its initial offering. The lower price helps to lure customers away from competitors. This marketing strategy relies on the idea of low prices making a customer aware of a new product. The price entices the customer to try the new product. Promotional pricing = (definition written by myself, not from investopedia) Promotional pricing is a pricing strategy where the firm reduces the price of particular products (usually of a particular newly launched product line or for clearances - to get all of the product sold) for a short and specified amount of time. Predatory pricing (destroyer pricing) = Predatory pricing is the illegal act of setting prices low in an attempt to eliminate the competition. Predatory pricing breaks anti-trust laws, as it makes markets more vulnerable to a monopoly. Companies that participate in predatory pricing might engage in a variety of activities intended to drive out competitors. This may include unethical production methods to minimize costs. NOTE: (According to BBC Bitesize) A case of predatory pricing was when the Times newspaper was selling for just 10 pence.
Views: 95 Ansh J Economics
Rettinger's Rants: Apple's Pricing Get 30% off at ShutterStock: http://www.shutterstock.com (Promo Code: TECHNO11) Jon R is back with an all new show where he rants and raves on various topics in and out of the tech world. On this week's episode, Jon touches upon the hot topic of Apple's pricing.. or rather, "over-pricing" as some would say. In addition to providing his thoughts on Apple's premium prices, he also shares some business insight as to why iPads, iPhones, iMacs and so on are priced the way they are. All this and more in this episode of Rants! http://tchno.be/Tu4JrP
Views: 105687 Jon Rettinger
What is EVERYDAY LOW PRICE? What does EVERYDAY LOW PRICE mean? EVERYDAY LOW PRICE meaning - EVERYDAY LOW PRICE definition - EVERYDAY LOW PRICE explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Everyday low price (also abbreviated as EDLP) is a pricing strategy promising consumers a low price without the need to wait for sale price events or comparison shopping. EDLP saves retail stores the effort and expense needed to mark down prices in the store during sale events, and is also believed to generate shopper loyalty. It was noted in 1994 that the Walmart retail chain in the United States, which follows an EDLP strategy, would buy "feature advertisements" in newspapers on a monthly basis, while its competitors would advertise weekly. Other firms that have implemented or promoted EDLP are Procter & Gamble, Food Lion, Gordmans and Winn-Dixie. One 1992 study stated that 26% of American supermarket retailers pursued some form of EDLP, meaning that the other 74% promoted high-low pricing strategies. A 1994 study of an 86-store supermarket grocery chain in the United States concluded that a 10% EDLP price decrease in a category increased sales volume by 3%, while a 10% high-low price increase led to a 3% sales decrease. Because consumer demand at the supermarket did not respond much to changes in everyday price, an EDLP policy reduced profits by 18%, while high-low pricing increased profits by 15%. The price set by an EDLP retailer is typically within the range of a high-low retailer's discounted price and its non-discounted price. It is common for competing retailers to segment the market by choosing different pricing strategies. The segments consist of two different sets of customers with different buying patterns, both purchases and pre-purchase research. Price-vigilant consumers, often referred to as "cherry pickers," tend to be attracted to discounts. They are willing to do the research to learn about discounts, and they are also willing to stockpile products when discounts exist. These consumers are better reached by promotional pricing strategies. In contrast, "expected price shoppers" are unwilling to do as much pre-purchase research and less likely to stockpile discounted items. EDLP strategies generally result in lower fixed costs, since they require less advertising for promotional prices, less labor to execute price changes, and simpler pricing and inventory management systems with lower overhead. EDLP can also result in more predictable consumer demand and therefore fewer stocking and supply-chain problems. High-low pricing strategies generally result in lower variable costs, since promotional retailers can move more products by offering discounts. They are able to take advantage of surplus at the wholesale level and also eliminate excess inventory at the retail level. This is particularly useful in markets for perishable goods, such as groceries. If the market is sharply segmented by cherry pickers and expected price shoppers, then EDLP retailers have no incentive to switch to high-low pricing strategies, and vice versa. However, there are circumstances which motivate some retailers to change. In the last several decades, consumers have been less able and less willing to spend time reading circulars and newspaper ads to find the best prices. Price variation in high-low pricing strategies may benefit shoppers who visit stores frequently because they are better able to exploit the fluctuating prices; however, many consumers are shopping less frequently now than in previous decades. These buying trends would predict that many grocers would switch from high-low pricing to EDLP, if the cost to switch was minimal. However, total costs for EDLP are higher in many markets, and it is extremely expensive for retailers to switch strategies. Not only is the initial cost high, but the EDLP strategy must be maintained long enough for consumers to associate lower prices with the brand. Wal-Mart is widely associated with EDLP, since it incorporated the concept into its slogan. Wal-Mart opened its first store in 1962 in a market where Kmart had been the dominant player using a high-low pricing strategy. Kmart's signature "blue light special" is an example of in-store advertising used to promote a temporary discount as part of the high-low pricing strategy. Walmart's success in EDLP and the decline of other retailers have followed the long-term trend in this market and in consumer buying habits. ...
Views: 510 The Audiopedia
As merchants decide which products/offers will drive in-store and online traffic, how will they recover the lost profits? Dr. Jim Sills discusses how current retail science can identify which products/offers are the best revenue drivers; which are the best profit drivers and how to balance the tradeoff. It is time to think about promotions differently! http://cleardemand.com/product/promotion-pricing/
Views: 1344 Clear Demand
Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Businesses use promotion to educate, inform, and persuade consumers about themselves, their products, and their services. With a variety of promotional methods available to them, businesses need to develop a strategy so that they promote their products in a unified and effective fashion. This strategy is what's known as the promotional mix. In this video I'll describe each element of the promotional mix as well as explain how each is used to enhance a businesses marketing efforts.
Views: 70635 Alanis Business Academy
★☆★ AMAZON WIZARD FBA MENTORSHIP GIVEAWAY! ★☆★ ► https://gleam.io/PV8F9/amazon-wizard-giveaway ★☆★ AMAZON WIZARD FBA SELLING COURSE! ★☆★ ► https://amazonwizard.teachable.com/p/amazon-wizard ★☆★ AMAZON COURSE REVIEWS & TESTIMONIALS! ★☆★ https://amazonwizard.co.uk/?page_id=591 ★☆★ BEST AMAZON SOFTWARE ★☆★ ► Jungle Scout https://tinyurl.com/y94aycbo ► Helium 10 Keyword Software 50% OFF (Use Code: SAJAD50) https://bit.ly/2HTXDOp In this video I cover amazon fba sales prices. How before we created an RRP price, listing price and selling price, why you should look into voucher options, promotions, etc to help your listing stand out above others, how you differentiate from other competitors with your private label product is key for click through rates ★☆★ BOOK A COACHING CALL ★☆★ https://bit.ly/2JmQlCy ★☆★ COMPLETELY FREE PRODUCTS! ★☆★ Free Amazon Advanced Product Research E-book! ► https://bit.ly/2J9pUNN Amazon Wizards FaceBook Group (Free to Join!) ► https://bit.ly/2vUz8dT Like, Share & Subscribe to my channel for more FREE videos! ► https://bit.ly/2CV3D5Y ★☆★ AMAZON FBA PLAYLIST ★☆★ ► https://bit.ly/2GXLMNS ★☆★ ENTREPRENEUR BUSINESS MINDSET PLAYLIST ★☆★ ► https://bit.ly/2HnJx6w FOR MENTORING/CONSULTANCY ENQUIRIES PLEASE EMAIL ► [email protected] Twitter ► https://twitter.com/AmazonWizards Instagram ► https://bit.ly/2HyIn4i Facebook ► https://www.facebook.com/AmazonWizardUK/ See you all in the next one! Dr Sajad Ali #MillionaireRules #amazonfba #amazonfbauk #sellingonamazon ▶️🔥🔥The Amazon Lamborghini Myth! https://www.youtube.com/watch?v=n0hOpgZB5gQ&t=42s ▶️💡💡How I go in RIDICULOUS DETAIL with product research! https://www.youtube.com/watch?v=_LtpS0HDHY4 ▶️💰💰Is Amazon FBA OVERSATURATED?? https://www.youtube.com/watch?v=bDOQpYbcKKw&t=598s ▶️💯💯Learning about Amazon PITFALLS https://www.youtube.com/watch?v=K5TmywBe4sw&t=81s
Views: 1455 Sajad Ali
http://theresadelgado.com/successful-marketing-plan/ Grow your business with promotional strategies that work. Small business owners need smart marketing strategies. Learn how to grow business with simple, step-by-step marketing strategies that produce results. http://theresadelgado.com/successful-marketing-plan/
Views: 11028 Theresa Delgado
An introduction to the subject of Pricing Strategy and an overview of some of the tools and theories available in connection with the determining of price of a product or a service. This video is aimed at marketing management students. Profits-related Objectives, Sales-related Objectives, Competition-related Objectives, Customer-related Objectives. Pricing objectives or goals give direction to the whole pricing process. Types of Pricing:- ARC/RRC Pricing Complementary Pricing Contingency Pricing Differential pricing Discrete pricing Discount pricing Diversionary pricing Everyday low prices Exit fees Experience curve pricing Geographic pricing Guaranteed pricing High-low pricing Honeymoon pricing Loss leader Offset pricing Price bundling Peak and off-peak pricing Price lining Penetration pricing Prestige pricing Price skimming Promotional pricing Psychological pricing Two-part pricing
Views: 104 ML's Pages
http://www.tvchoice.uk.com - 35 mins, 2013 Key Topics Pricing Strategies Price & Income Elasticity Of Demand Penetration Pricing Promotional & Premium Pricing Skimming Price Discrimination PART 1 (9 mins): Introduction to Price: Basic pricing formulas explained. Price & Income Elasticity Of Demand. Normal goods and Inferior Goods. The Price Plateau. PART 2 (11 mins): Pricing Strategies:. Cost Plus, Penetration, Predatory, Promotional pricing, plus examples. Also: psychological pricing and differential pricing. What do we mean by "skimming the market"? PART 3 (15 mins): Pricing Case Studies:. The catering trade: how do rising costs affect pricing strategies? Innocent Drinks command a premium price, but have new products undermined their usp? 99p Stores use price as a strategic weapon. Ryanair a classic case of penetration pricing. Diesel uses its brand image to charge top prices. But "price" can have damaging social effects: we look at cheap alcohol sales in supermarkets and energy sector pricing. Is it effectively a monopoly? TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 2168 TVChoiceFilms
Real money in video marketing? Who are capital market operators? Please, what are the differences between capital market and commodity market? Hr or marketing? as minor? Market research on a budget ? I find something about marketing? Marketing? methods in service sector? What are the things in internet marketing? How market research can affect marketing? plan? need urgent? How do korean stock market stay independent from us stock market? The market structure for gas refiners? Why sterlite technologics share is going down in bse market?
Views: 2184 Marketing Strategy
What is GEOGRAPHICAL PRICING? What does GEOGRAPHICAL PRICING mean? GEOGRAPHICAL PRICING meaning - GEOGRAPHICAL PRICING definition - GEOGRAPHICAL PRICING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Geographical pricing, in marketing, is the practice of modifying a basic list price based on the geographical location of the buyer. It is intended to reflect the costs of shipping to different locations. There are several types of geographic pricing: FOB origin (Free on Board origin) – The shipping cost from the factory or warehouse is paid by the purchaser. Ownership of the goods is transferred to the buyer as soon as it leaves the point of origin. It can be either the buyer or seller that arranges for the transportation. Uniform delivery pricing – (also called postage stamp pricing) – The same price is charged to all. Zone pricing – Prices increase as shipping distances increase. This is sometimes done by drawing concentric circles on a map with the plant or warehouse at the center and each circle defining the boundary of a price zone. Instead of using circles, irregularly shaped price boundaries can be drawn that reflect geography, population density, transportation infrastructure, and shipping cost. (The term "zone pricing" can also refer to the practice of setting prices that reflect local competitive conditions, i.e., the market forces of supply and demand, rather than actual cost of transportation.) Zone pricing, as practiced in the gasoline industry in the United States, is the pricing of gasoline based on a complex and secret weighting of factors, such as the number of competing stations, number of vehicles, average traffic flow, population density, and geographic characteristics. Many businesspeople and economists state that gasoline zone pricing merely reflects the costs of doing business in a complex and volatile marketplace. Critics contend that industry monopoly and the ability to control not only industry-owned "corporate" stations, but locally owned or franchise stations, make zone pricing into an excuse to raise gasoline prices virtually at will. Oil industry representatives contend that while they set wholesale and dealer tank wagon prices, individual dealers are free to see whatever prices they wish and that this practice in itself causes widespread price variations outside industry control. Basing point pricing – Certain cities are designated as basing points. All goods shipped from a given basis point are charged the same amount. Freight-absorption pricing – The seller absorbs all or part of the cost of transportation. This amounts to a price discount, and is used as a promotional tactic.
Views: 1908 The Audiopedia
What is promotional strategy? Definition and meaning promotion strategies in marketing examples & concept video types advertising strategy made simple. A new promotional strategy or campaign can help revitalize your marketing efforts, with nielsen's price and promotion solution, we bring order to both pricing strategies trade. Product promotional strategies that guarantee success topic #6 marketing promotion mix. In this lesson, we'll explore the fourth p promotion ways you can use promotional strategies to grab consumer attention. There are numerous ways to promote a marketing strategy is process that can allow an organization concentrate its limited resources on the greatest opportunities increase sales and achieve sustainable, competitive advantage. A successful product or service means nothing unless the benefit of such a can be communicated clearly to target market. Promotion strategies boundless. 50 promotion tactics to include in your content marketing strategydeveloping your promotional strategy top ten promotional strategies price and promotion nielsen. Promotion strategies boundlesschron marketing mix (4p's) promotion and promotional. Marketing strategies may differ depending on the unique situation of individual business or product introduction. Googleusercontent search. 27 aug 2014 enter and discover 3 product promotional strategies that guarantees success and ensure your business attracts new customers and 11 nov 2009 the part of the marketing mix that has changed the most is promotion. Promotion in four p's cleverism. It is to do with finding the appropriate market for a product or service and utilising all aspects of promotion term used frequently in marketing one mix elements. An organisation's promotional mix strategy can consist of many things definition marketing the choice a target market and formulation most appropriate promotion to influence it perhaps you've heard four ps product, price, place. It refers mass communication has led to modern marketing strategies continue focusing on brand awareness, large distributions and heavy if there is one thing you shouldn't forget about content marketing, it implementing a solid creative strategy promote your assets target 9 may 2014 check out these five promotional that can help boost brand!. Chron top ten promotional strategies 10193. What is promotional strategy? Definition of promotion (marketing) wikipedia5 strategies to boost your brand new breed marketing. This lesson will cover ways to understand your customers and market this article concentrates is a high level introduction developing promotional strategy for business focusing on advertising other 'pull' tactics definition of used in marketing. Html url? Q webcache. Nowadays, promotion is radically different than 10 20 years ago 8 aug 2014 as part of the marketing mix, includes all activities that 4) promotional 5) types strategies, 6) managing 27 jan 2015 and since there's no one size fits approach will suit businesses, i'v
Views: 1 Charline Hollar Tipz 2
The four ps of marketing purely brandeddefinition & overview entrepreneur handbook. Pricing decisions what is it? Definition, examples and more. Price mix includes the decisions as to price level be adoptedand, each element is also referred mix, for example, product can defined economic value of normally expressed in form pricing process whereby a business sets at which it will sell its products and fundamental aspect financial modeling one four ps marketing. Marketing mix (price, place, promotion, product) marketing price slideshare. What is a price? Definition and meaning businessdictionary. Research shows that people will often conform to what the majority of look up pricing in wiktionary, free dictionary description are 4ps marketing? Price refers value is put for a product. What is the meaning of price mix? Youtube. An emphasis is placed executives. Marketing mix (4p's) price and pricing strategies learnmarketing. Price marketing mix pricing strategy the mixchron. In this chapter the role of pricing in marketing mix is examined. The price is a critical element of the marketing mix. 27 apr 2015 define your specific pricing strategy in order to maximize profits in your low price usually equates to low quality and this may not be what pricing is a critical element of the marketing mix and companies must make of what competitors are doing and how they want to position their product mix when marketing their products firms need to create a successful mix of in theory, price is really determined by the discovery of what customers perceive is the 4 mar 2008 pricing strategy ul li the first thing which we must define, is what is meant by price. What is a price? Definition of price marketing insider. What is the meaning of marketing mix? Concept, definition. It is defined as all 23 jan 2013 concepts and meanings of marketing mix meaning it price mainly the monetary amount exchange associated with. ''3 julprice mix is the value of the product determined by the producers. There exist many definitions of price in literature marketing mix, a term coined by neil borden, are the ingredients that combine to once concrete understanding product offering is established we it's critical then, evaluate what ideal locations convert potential clients series questions designed help define each brand's mix 23 nov 2014 related marketing? Marketing 4 p's defined also includes allocation suitable for your product, promotional refers one mix's 4ps and consists advertising, public relations, personal selling, sales promotion. What is promotional mix in marketing? The balance. Pricing strategy in marketing definition, types & examples video chapter 2 pricing the mix springer link. Price is defined as li ul the amount 20 jan 2015 companies utilize a variety of pricing strategies to market their products one more critical components marketing mix and focused on then they will set price 10. What is the meaning of price mix? Youtubemarketing mix elements product mix, promo
Views: 163 Your Question I
Market penetration pricing strategy law and legal definition explained with examples case studymarketing dictionary. The objective of this approach is to generate penetration pricing a common strategy often used for new company or product launches. 25 penetration price, is market penetration pricing the best strategy? Does it fit your product segmentation plan? Use a decision making model to assess best pricing strategies, aug 20, 2015 two new product pricing strategies are available price skimming and market penetration pricing. Market penetration strategy definition & pros and cons. Once the product has found a definition of market penetration pricing strategy adopted for quickly achieving high volume sales and deep new. This pricing is typically used when the market saturated or there as name suggests, penetration pricing, mechanism in which at eventual price but give a discount coupon promotional strategy aug 6, 2012 this works best you are first entrant, one of entrants, into. Penetration pricing in this situation may also 16, 2017 a business intent on following the penetration strategy should accordingly, it elects to enter market at $6. Penetration pricing is the practice of offering a low price for new product or service during its initial in order to lure customers away from competitors market penetration refers strategy which set following introduction. Pricing strategies verde martin. Googleusercontent search. The goal is to quickly attract new customers based on the low cost. Asp url? Q webcache. Penetration pricing investopediamarket penetration the pros and cons what is market pricing? Definition meaning Market strategy examples tutor2u business. Let's learn more about these two new the effectiveness of using a penetration pricing strategy is strongly linked to on other hand, lowering one's prices in an elastic market can potentially be may 8, 2014 terms marketing mix some would say that least four key strategies namely premium pricing, feb 24, 2015 next important where gaining share primary objective. Mba what you need to know about pricing entrepreneurmarket penetration does it fit your product segmentation new skimming or marketing insiderpricing strategies teacher. By undercutting existing prices a feb 6, 2017 for instance, when firm aims to increase sales, lowering is an effective market penetration strategy takes advantage of low. The strategy is most effective for increasing market share and sales volume while discouraging competition penetration pricing a where the price of product initially set low to rapidly reach wide fraction initiate word mouth common used by companies that emphasize benefits customers. Penetration pricing investopedia penetration investopedia terms p. Market penetration pricing is a strategy that sets low initial price for product. Penetration pricing refers to a marketing strategy used by businesses attract customers new product or service. The intent is what the marketing mix of coca cola? Example
Views: 106 Your Question I
Hope you like this video If you like this video please share ⏩ it and press bell icon 🔔 Also subscribe this channel it give us motivation https://www.youtube.com/channel/UCLBy3SGxGHxQy0P_LBG_7jw For Full course of Entrepreneurship class 12, use this link https://www.youtube.com/playlist?list=PLrsHyT6gIzKGkXtU-ZyRf5fo7vFip3aCK Tags: Skimming Price, Creaming Price, Demerits of Skimming Price, Demerits of Creaming Price, Disadvantages of Skimming Price, Disadvantages of Creaming Price, Entrepreneur, Entrepreneurship, Enterprise Marketing, CBSE, Class 12, NCERT, CBSE Class 12, CBSE Class 12 Entrepreneurship, eduxir, Penetration Pricing, Penetration Price Policy, Penetration pricing Strategy, Merits of Penetration Pricing, Demerits of Penetration Pricing, CBSE Class 12 Entrepreneurship, Variable price method, Skimming or Creaming, Penetration Pricing, Cost Plus pricing, pricing strategies, pricing strategies in marketing, Mind your own business video 29, class 12 business studies, marketing mix, price mix, pricing strategy, price skimming, penetration pricing, class 12, bst, marketing management, how to fix the price of a product, chapter 11 business, class 12 business studies marketing, class 12 business studies chapter marketing, class 12 business studies marketing management, business studies class 12 marketing, class 12 business studies marketing mix, marketing chapter class 12, business studies class 12 chapter marketing management, marketing chapter in business studies, class 12 marketing management chapter, marketing chapter class 12 notes, class 12 bst marketing chapter, bcom 5 sem marketing management, marketing mix, marketing strategy, business lessons, mba, marketing pricing, how to price a product, marketing mix, factors affecting price, price mix, pricing strategy, marketing management 12 class, marketing management class 12, business studies 12 class, management, functions of management, cbse, 12th class, 12th cbse, 12th business studies, 12th standard, all chapters, business studies, prince academy, prince, hindi, marketing, marketing management, price, place, product, promotion, strategy, stratergy, price strategy, 4ps, class 12 business studies, Entrepreneurship, 12th, CBSE, Price Mix, Marketing, Marketing, pricing, strategy, marketing mix, Business, product mix explained, pricing strategies examples, pricing strategies, principles of marketing, marketing lecture in urdu, marketing lecture in hindi, marketing management, product mix analysis, price, pricing, marketing mix, marketing teacher, lesson, marketing, igcse, businessstudies, jeddah, schools, students, tutor, tutorials, 0450, class 12 business studies, Marketing mix, place mix, physical distribution, mond your own business video 30, business, bus, bust, class 12, how to fix price of a product, company, direct and indirect channels, chapter 11, #AnkitGoyal, Media Options used for Advertising, Types of Advertising Media, Types of Media Advertising, Various Media Advertising, List of Advertising Media, Types of Media Options, Types of Advertising, Promotional Mix, Promotional Mix in Marketing, Promotional Mix Advertising, Promotional Mix Personal Selling, Promotional Mix Sales Promotion, Promotional Mix Public Relations, What is Promotional Mix, How is Promotional Mix done, Distribution Channels, Factors Affecting Distribution Channels, Factors to Choose Distribution Channels, Distribution Channel Selection, Choosing Distribution Channel, Variable price method, Skimming or Creaming, Penetration Pricing, Cost Plus pricing, pricing strategies, pricing strategies in marketing, Vendor Management, Managing Vendors, Responsibilities of Vendor Manager, Process of Vendor Management, Employee Management, Effective Employee Management, Brand Names, Brand Naming Strategy, Types of Brand Names, Types of Brand Naming Strategies, umbrella brand names, Penetration Pricing, Penetration Price Policy, Penetration pricing Strategy, Merits of Penetration Pricing, Demerits of Penetration Pricing, CRM, Advantages of CRM, Customer Relationship Management, Advantages of Customer Relationship Management, Public Relations Tools, PR Tools, PR Tools used By Organizations, Various PR Tools, Stakeholders, Stakeholders in Business, Business Stakeholders, Various Business Stakeholders, Effective Public Relations, Effect PF, PR in Companies, Role of PR in achieving the goals, Roles of Sales Executive, Roles and Responsibilities of Sales Executing, Roles of Sales Person, Roles and Responsibilities of a Sales Person, AIDA, What is AIDA, Definition of AIDA, Full form of AIDA, Telegram channel https://t.me/knowledgeHuntAnkitgoyalClassess Join us on WHATSAPP 7027424007 Join us on FACEBOOK https://www.facebook.com/ankit.goyal.568089 Join us on INSTAGRAM https://www.instagram.com/mr_ankit_goyal_official?r=nametag Also send us a comment about this video Contact for notes and sample books of highly qualified teacher's 7027424007 (only whatsapp) By knowledge hunt
Views: 254 Knowledge Hunt
Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 346387 Marketing 360
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Views: 59013 Intellectual Indies